Topic: customer engagement
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Integrated Auto & Truecaller Transform Jordan's Truck Industry
Integrated Automotive has partnered with Truecaller to enhance customer communication in Jordan's automotive sector by integrating Truecaller's Customer Experience Solution suite for greater trust and cultural relevance. The collaboration introduces features like Verified Business Caller ID and C...
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AI & Trust: The Future of Customer Engagement
AI is transforming customer engagement by enabling context-aware interactions that anticipate needs, moving beyond simple messaging to build deeper relationships through intelligent, memory-driven systems. Effective AI implementation relies on trustworthy, integrated customer data to deliver pers...
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Master the Next Platform Shift
Predicting AI's trajectory requires a first-principles approach due to its non-deterministic nature, challenging marketers to prepare for profound shifts in audience engagement. AI is transforming marketers' roles by automating repetitive tasks, allowing them to focus more on strategic and creati...
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Sai Speaks: MENA's Premier Arabic AI Event by Seqoon
Seqoon is launching "Sai Speaks: AI Goes Arabic," an exclusive event on November 24, 2025, in New Cairo, focusing on Arabic-first AI's role in transforming enterprise communication and business growth in the MENA region. The event will introduce Sai, Seqoon's enterprise AI system, which enables p...
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Twilio's New Data Tools Boost Marketing Speed and Trust
Twilio's new data tools enhance marketer confidence by providing comprehensive visibility and control over customer interactions, enabling faster responses and improved personalization. The platform introduces expanded APIs for automated audience management and profiling, simplifying data handlin...
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Sumerge Unveils Real-Time Personalization at Riyadh Data Streaming Event
Sumerge demonstrated how real-time personalization is transforming customer interactions and driving significant revenue growth for businesses. The approach shifts from reactive service to proactive engagement using event-driven architectures, enabling companies to anticipate needs and build deep...
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How Brandoms Are Redefining Customer Engagement
A brandom is a dedicated community of fans with a profound emotional connection to a brand, going beyond customer satisfaction to integrate the brand into their identity and actively champion it. Key elements of a brandom include emotional investment in the brand's mission, identity and self-expr...
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UtilityAI Pro: The First Vertical AI Platform for Energy Insights
Bidgely launched UtilityAI Pro, a specialized AI platform for utilities that offers ten times greater data granularity and detailed insights into customer behavior and grid performance. The platform addresses security concerns by integrating directly into utilities' existing data infrastructure, ...
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Allianz Uses AI to Predict and Prevent Incidents
Allianz Insurance Australia has adopted a data analytics platform using AI and big data to shift from traditional insurance to proactive risk management and prevention, reinforcing its brand promise of "Care You Can Count On." The company's data strategy enables personalized customer solutions an...
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Yelp's New Tools Boost Real-Time Customer Engagement
Yelp's 2025 Fall Release introduces over thirty-five AI features, including Yelp Assistant and Menu Vision, to make local search more intuitive and conversational for users. The update includes AI-powered call handling and enhanced search with natural language processing, helping businesses autom...
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Orchestrating AI for Customer Experience in 2025
AI integration into customer experience platforms transforms business-customer interactions from transactional to meaningful engagements, fostering lasting loyalty through unified, intelligent systems. Effective customer experience requires seamless orchestration across all business functions, en...
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Australia's Consumer Goods Leaders Prioritize AI Amid Economic Woes
Australian consumer goods companies are aggressively adopting AI to drive growth and maintain competitiveness, with 85% of leaders believing autonomous AI agents will be essential within two years to increase sales and enhance decision-making. The sector faces economic pressures, volatile consume...
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Flytxt Named a Niche Player in Gartner's AI Magic Quadrant
Flytxt has been recognized as a Niche Player in Gartner's Magic Quadrant for AI in CSP operations for the second year, emphasizing its specialized AI solutions for communication service providers and subscription businesses. The company's AI platform, enhanced by the new Niya-X Agentic AI framewo...
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Figma Expands in India, Aims Beyond Design
Figma is expanding in India by opening a Bengaluru office and hiring local talent to engage with its large user base, aiming to attract developers and position India as a key growth market. The company is addressing a perception gap in India, where it is seen primarily as a design tool, by promot...
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7 Local SEO Wins Powered by Keyword-Rich Google Reviews
Keyword-rich reviews enhance local SEO by generating review justifications, clickable Place Topics, and bolded snippets in search results, improving visibility and engagement. Customer feedback directly influences features like Menu Highlights for restaurants and AI editorial summaries, which can...
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Arinco Boosts Consulting Power with D6 Integration
Arinco has integrated D6 Consulting to form a new AI Transformation practice, combining business consulting with technical expertise and expanding their workforce to around 220 professionals. The merger enhances Arinco's service portfolio, offering clients unified support from strategy to impleme...
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Eagle Eye Launches Smart Rewards for Omnichannel Retail Loyalty
Eagle Eye has launched Smart Rewards, a real-time customer engagement platform that enhances omnichannel retail loyalty by delivering targeted incentives instantly at checkout. The platform processes complex loyalty calculations in under 150 milliseconds, enabling personalized experiences across ...
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Agentic AI: The Future of Marketing is Here
Agentic AI is transforming marketing by introducing autonomous, goal-driven systems that learn, act, and collaborate across the ecosystem, moving beyond traditional tools. At the MarTech Conference on November 4, 2025, Scott Brinker will explain how AI agents are redefining teams, tech infrastruc...
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Boost Your Marketing Team's Productivity With These 4 Strategies
Social marketing teams increasingly use efficiency as a primary ROI metric, but many struggle with operational inefficiencies that drain time and creative energy. Key productivity barriers include manual, repetitive tasks and siloed workflows, which fragment collaboration and hinder strategic foc...
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Google Expands Virtual Try-On for Shoes Worldwide
Google has expanded its AI-powered virtual Try On tool to include footwear and launched it in Australia, Canada, and Japan, enabling shoppers to preview shoes on their own images for a personalized experience. The technology uses advanced algorithms to realistically display how shoes fit and look...
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Zoom Phone Hits 10M Users, Reshaping Business Communication
Zoom Phone has reached over ten million users, marking a significant shift from traditional phone systems to integrated, AI-enhanced communication platforms. The platform's growth reflects a broader industry move towards cloud-first, unified systems that support remote work and offer enterprise-l...
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Salesforce Launches Agentic Marketing Cloud Next
Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from traditional campaign-based marketing to "agentic marketing." The platform uses Agentforce technology to automate tasks like campaign creatio...
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Adobe Acquires Semrush in $1.9 Billion Deal
Adobe has acquired Semrush for $1.9 billion, expanding its marketing tools to capitalize on AI-driven search and content discovery growth. The acquisition addresses the shift in consumer habits toward AI platforms, emphasizing the need for brands to optimize for generative AI discoverability. Sem...
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Google Posts Now Supports Scheduling & Multi-Location Publishing
Google Business Profiles now allow scheduling of posts in advance and publishing them across multiple locations, streamlining digital content management for more efficient marketing. The scheduling feature enables businesses to automatically publish content at optimal times by selecting a specifi...
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du's Sovereign AI Vision Unveiled at GITEX GLOBAL 2025
du is positioning itself as the UAE's sovereign AI partner, integrating advanced AI with 5G and digital infrastructure to accelerate national and enterprise digital transformation, showcased through secure, locally-hosted solutions at GITEX GLOBAL 2025. The AI Park in Dubai features hyperscale da...
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Telstra Honors 2025 Partner Award Winners Nationwide
Telstra announced the winners of its 2025 Partner Awards, recognizing excellence across business, enterprise, and other categories, including Deal of the Year and Hall of Fame inductions. ENTAG was named Enterprise Partner of the Year for its strategic technology outcomes and investments, while R...
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Cloud Box to Showcase AI and Infrastructure at GITEX 2025
Cloud Box Technologies will showcase its advanced infrastructure and AI solutions at GITEX GLOBAL 2025, highlighting hardware and services for diverse organizations. As a Titanium Dell partner, the company will feature Dell products like PowerScale for AI workflows and present cybersecurity solut...
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Zero-Party Data: The Future of Email Engagement Beyond Cookies
Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and consumer expectations make zero-party data valuable for higher-quality insights, stronger trust, and hyper-personalized experiences...
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