Topic: customer engagement

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  • Salesforce Launches Agentic Marketing Cloud Next
    June 12, 2025
    75%

    Salesforce Launches Agentic Marketing Cloud Next

    Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from traditional campaign-based marketing to "agentic marketing." The platform uses Agentforce technology to automate tasks like campaign creatio...

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  • Zero-Party Data: The Future of Email Engagement Beyond Cookies
    July 3, 2025
    45%

    Zero-Party Data: The Future of Email Engagement Beyond Cookies

    Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and consumer expectations make zero-party data valuable for higher-quality insights, stronger trust, and hyper-personalized experiences...

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Related Topics

Personalization (2) customer trust (1) data collection methods (1) transparency data usage (1) performance optimization (1) marketing improvement (1) ai agents (1) regulatory impact (1)
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