Topic: customer engagement
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How Brandoms Are Redefining Customer Engagement
A brandom is a dedicated community of fans with a profound emotional connection to a brand, going beyond customer satisfaction to integrate the brand into their identity and actively champion it. Key elements of a brandom include emotional investment in the brand's mission, identity and self-expr...
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Allianz Uses AI to Predict and Prevent Incidents
Allianz Insurance Australia has adopted a data analytics platform using AI and big data to shift from traditional insurance to proactive risk management and prevention, reinforcing its brand promise of "Care You Can Count On." The company's data strategy enables personalized customer solutions an...
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Flytxt Named a Niche Player in Gartner's AI Magic Quadrant
Flytxt has been recognized as a Niche Player in Gartner's Magic Quadrant for AI in CSP operations for the second year, emphasizing its specialized AI solutions for communication service providers and subscription businesses. The company's AI platform, enhanced by the new Niya-X Agentic AI framewo...
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Australia's Consumer Goods Leaders Prioritize AI Amid Economic Woes
Australian consumer goods companies are aggressively adopting AI to drive growth and maintain competitiveness, with 85% of leaders believing autonomous AI agents will be essential within two years to increase sales and enhance decision-making. The sector faces economic pressures, volatile consume...
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Zero-Party Data: The Future of Email Engagement Beyond Cookies
Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and consumer expectations make zero-party data valuable for higher-quality insights, stronger trust, and hyper-personalized experiences...
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Salesforce Launches Agentic Marketing Cloud Next
Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from traditional campaign-based marketing to "agentic marketing." The platform uses Agentforce technology to automate tasks like campaign creatio...
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