Topic: brand loyalty
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How Brandoms Are Redefining Customer Engagement
A brandom is a dedicated community of fans with a profound emotional connection to a brand, going beyond customer satisfaction to integrate the brand into their identity and actively champion it. Key elements of a brandom include emotional investment in the brand's mission, identity and self-expr...
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Australia's Consumer Goods Leaders Prioritize AI Amid Economic Woes
Australian consumer goods companies are aggressively adopting AI to drive growth and maintain competitiveness, with 85% of leaders believing autonomous AI agents will be essential within two years to increase sales and enhance decision-making. The sector faces economic pressures, volatile consume...
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AI Shopping Assistants: 60% of Consumers Plan to Adopt in 2024
The retail sector is rapidly adopting AI shopping assistants, with 60% of consumers planning to use them within the next year, changing how products are discovered and purchased. Retailers face both opportunities and risks, as AI systems may shift loyalty from brands to algorithmic logic, with su...
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Japan's Favorite Beer Vanishes After Ransomware Attack
A severe ransomware attack has halted production at most of Asahi's Japanese factories, causing a potential nationwide shortage of Asahi Super Dry beer with no clear restart date. Retailers warn that Asahi Super Dry inventory could run out in 2-3 days, with other products following, and while sub...
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80% of AI Natives in Australia Still Prefer Human Support Option
Four out of five Australian AI natives prefer access to human support during customer interactions, indicating a need for businesses to refine AI tools to meet expectations and encourage adoption. In the workplace, AI natives express lower satisfaction with employer-provided AI tools compared to ...
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Unlock Your Brand's Secret Weapon: Customer Influencers
Brands are shifting to customer influencer programs to build authentic connections, responding to consumer fatigue with polished influencer campaigns and leveraging real users to cultivate trust and community. This approach generates genuine, relatable content that resonates more deeply with pote...
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Connected Cars: The Smart, Convenient, and Vulnerable Future
Consumers are increasingly concerned about vehicle cybersecurity, with many fearing remote hacking and prioritizing physical safety over data protection in their purchasing decisions. Modern cars' complexity and reliance on software, including over-the-air updates and third-party components, intr...
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Next Xbox to be a "very premium" high-end console, says Sarah Bond
Xbox President Sarah Bond hinted at a next-generation console being a "very premium, very high-end curated experience," suggesting a shift away from budget-friendly options like the Xbox Series S. This strategic pivot towards premium hardware comes amid player concerns over rising Game Pass price...
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Xbox Ends Console Wars: Halo Is Coming to PlayStation
The announcement of Halo coming to PlayStation signifies a major shift in the video game industry, ending an era of platform exclusivity and symbolizing the retirement of one of gaming's last great platform mascots. Xbox leadership has declared exclusives "antiquated," confirming a new multiplatf...
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Essential Marketer Skills for 2026 Success
Marketers must develop a versatile skill set blending technical expertise with creativity and interpersonal skills to adapt to rapid technological changes and shifting consumer expectations. Essential technical skills include data literacy for predictive analytics, AI and automation for efficienc...
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Fairphone's New Plan to Make You Care About Sustainability
Fairphone 6 leads in ethical smartphone production with fair labor practices, modular design, and long-term support, but low sales show consumers prioritize brand and affordability over sustainability. The Fairphone 6 features 12 replaceable components and industry-leading repairability, yet annu...
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Nintendo Wins Damages from Genki Over 3D-Printed Switch 2
Nintendo has settled its legal dispute with Genki over unauthorized use of Switch 2 branding and a detailed mockup, requiring Genki to pay damages and cease using misleading product names. The conflict arose when Genki displayed a precise 3D-printed model of the unreleased Switch 2 and advertised...
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