Topic: Marketing Strategy
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From AI Mentions to Strategy: Mastering KPIs in the LLM Era
Marketers must adapt to AI-driven information platforms where brand visibility depends on inclusion in AI-generated responses, making presence in conversational outputs as critical as traditional search rankings. Key performance indicators now include mentions in AI answers, sentiment analysis of...
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Scale Your Brilliance, Not Your Mediocrity: A Guide to Smart AI
Generative AI in marketing requires strategic integration to enhance human creativity rather than replace it, moving beyond initial hype to practical application. Over-reliance on AI can lead to cognitive debt, reducing critical thinking and problem-solving abilities, while unguided use accelerat...
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Unlock Growth: Rethink Your Funnel with LLM Analytics
The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional analytics can no longer track how customers discover and evaluate brands. Marketers must reconstruct the customer journey using two types of data: synthetic (la...
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How to Find Your Target Audience (With Real Examples)
Identifying your target audience is the foundation of sustainable growth, as it sharpens messaging and improves campaign effectiveness. A target audience is a specific consumer group defined by shared traits, distinct from the broader target market and detailed buyer personas. Categorize audience...
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The 4 Ps of Marketing Reimagined for the AI Era
AI is fundamentally redefining the traditional marketing mix by enabling mass personalization in product development, transforming offerings into dynamic, co-created experiences. Distribution now includes algorithmic visibility, requiring brands to optimize for AI-driven platforms and treat AI sy...
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Fix Your Buyer Persona Gap to Win More Customers
Standard buyer personas often fail because they rely on basic demographics and lack the nuanced details of consumers' multifaceted identities, leading to campaigns that don't resonate and miss opportunities with underrepresented groups. Consumer identities, such as race, culture, language, and pe...
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Content vs Inbound Marketing: Why Both Still Matter
Content marketing creates valuable materials like blogs and videos to attract and build trust with a target audience, focusing on long-term relationships rather than immediate sales. Inbound marketing is a comprehensive methodology that uses content, SEO, and automation to guide potential custome...
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Loop Marketing: Your AI-Era Growth Strategy Framework
Loop Marketing is a dynamic framework that integrates human creativity with AI to deliver personalized, scalable campaigns, addressing the fragmented, non-linear paths of modern consumers. It operates through a continuous cycle of four stages: Express (defining brand identity), Tailor (personaliz...
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Human + AI: The Future of Marketing Partnership
AI-driven search tools are reducing website clicks, with nearly 60% of searches ending without a site visit, yet this technology offers businesses a chance to outperform competitors through more meaningful engagement. HubSpot's Loop Marketing framework provides a strategy combining AI and human i...
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Microsoft's AI Lets You Control Your PC With Your Voice
Microsoft is embedding AI deeply into Windows 11, transforming PCs into intelligent companions that respond to voice commands and aim to make AI central to the user experience. The company is introducing features like "Hey, Copilot!" for voice control and Copilot Vision for contextual screen anal...
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Acquisition Grabs Attention, But Loyalty Drives Growth
Sustainable growth relies more on cultivating loyalty in existing customers than on acquiring new ones, as retention and upselling are more cost-effective and yield better results. Building customer loyalty requires strategic execution, including audience segmentation, consistent communication, a...
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GEO Tracking: Current Capabilities and Future Gaps
Large language models are changing digital marketing by reducing data transparency and shifting the focus from traditional search rankings to being cited as a source in generative responses. Key metrics for measuring success in generative search include AI mentions and citation rates, referral tr...
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PvZ Replanted Trailer Falls Short of Fan Expectations
The "deep dive" trailer for Plants vs. Zombies Replanted has disappointed fans due to its artificial presentation featuring actors impersonating streamers, which feels out of touch. Despite the trailer's negative reception, the game is a comprehensive 4K remaster of the 2009 classic, bundling all...
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Huawei's AI Vision: Powering the Middle East's Digital Future
Huawei is driving digital transformation in the Middle East by integrating AI across sectors, focusing on talent development and government partnerships to create an enabling environment. The company deploys a comprehensive AI stack, including chipsets and cloud platforms, to make AI a practical ...
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Customer Engagement Is Now in Their Pockets
Modern customers expect personalized, timely interactions across all platforms, with engagement relying on meaningful experiences that fit into their daily routines. Effective omnichannel strategies, including messaging apps like WhatsApp, lead to higher customer engagement and shopping frequency...
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Stop Lazy Marketing: Fix Your Nurture Strategy
Many B2B lead nurturing campaigns fail by using generic, automated sequences that disengage prospects instead of building relationships. Effective nurturing should focus on relationship-building, empathy, active listening, and low-pressure engagement to understand buyer motivations and barriers. ...
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT and Google AI Mode are transforming digital marketing, prompting the creation of the AI Visibility Index to analyze brand performance across these platforms. Mentions in AI responses are now more influential than traditional search rankings, with visibility favoring...
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How Brandoms Are Redefining Customer Engagement
A brandom is a dedicated community of fans with a profound emotional connection to a brand, going beyond customer satisfaction to integrate the brand into their identity and actively champion it. Key elements of a brandom include emotional investment in the brand's mission, identity and self-expr...
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AI Visibility Index: Who's Leading in AI Search?
AI search engines like ChatGPT are changing how consumers find products, creating a new hierarchy of visibility where being mentioned in an AI's response is more impactful than traditional search rankings. Success in AI visibility requires different tactics than SEO, such as providing structured ...
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Doja Cat's Fortnite Account Sparks Controversy After Deleted Post
Fortnite's official social media posted a suggestive message referencing adult toys under Doja Cat's profile picture, which she quickly disavowed as "cringe" and claimed she had advised against its release. The incident sparked debate on whether it was a marketing mistake or a deliberate strategy...
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Carsales & Stellantis Elevate EV Excitement with Electric Avenue
Electric Avenue is a new digital hub created by carsales mediahouse and Stellantis to make electric vehicles more engaging and accessible for Australians through an interactive, scroll-driven platform featuring multiple brands. The platform addresses a rise in EV consideration to 37% by presentin...
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Scale Pipeline with Account-Based GTM Pods
Traditional siloed revenue approaches are being replaced by integrated cross-functional pods that combine marketing, business development, sales, and customer success for better alignment and accountability. Each pod member has distinct responsibilities: marketing enables strategy and targeting, ...
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Beyond E-E-A-T: Branding, Survival, and SEO's Future
Branding is essential for digital success as authentic identity strengthens search performance and builds trust with both users and AI systems, moving beyond technical SEO to human-centered approaches. Survey data shows a shift towards brand-focused strategies, with improved visibility and cross-...
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Anthropic launches "Keep thinking" for Claude
Anthropic has launched its first large-scale brand campaign for its AI assistant, Claude. Titled “Keep thinking,” the initiative aims to carve out a distinct identity for Claude in a crowded and competitive market. Rather than positioning the AI as a simple shortcut, the campaign presents it as a thinking partner for individuals who are actively solving complex problems.
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AI Browsers: The Future of Marketing is Here
AI-powered browsers from Perplexity and OpenAI are transforming online search by offering conversational, context-aware interactions instead of traditional keyword queries. These browsers use AI agents to provide direct answers and streamline user journeys, potentially reducing the need for multi...
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Marketing Attribution Models: A Quick Guide
Marketing attribution models assign credit to customer touchpoints, enabling data-driven decisions to optimize ad spend and improve ROI. Common models include last-click, first-click, linear, time decay, U-shaped, and W-shaped, each with distinct strengths and weaknesses in evaluating channel eff...
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Business Future: AI Isn't the Key, Report Reveals
Brand recognition is more valuable than AI in digital marketing, with nearly half of Google searches containing brand names, highlighting the importance of established brand awareness. Consumers increasingly use branded searches (e.g., "iPhone 15 Pro Max battery life") to validate decisions, indi...
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Ricardo Karam - Bridging Minds and Hearts, Illuminating the Arab World
Ricardo Karam, a Lebanese media icon, has profoundly impacted the Arab world through his diverse roles in television, media, and advocacy. This article explores his journey from a radio station apprentice to a celebrated figure, highlighting his innovative marketing strategies, cultural contributions, and the TAKREEM Foundation's role in reshaping perceptions of the Arab world.
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How Epic Games Rewinds Time with Fortnite Chapter 4 Season OG
Fortnite revisits its roots with the Chapter 4 Season OG update, unleashing a wave of nostalgia with the original Chapter 1 map. This strategic throwback not only celebrates longtime fans but also marks a creative leap for future updates, propelling both excitement and engagement to new heights. As the game hits record player counts, it's clear: Fortnite's blend of nostalgia and innovation continues to redefine the gaming landscape.
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Call of Duty: Next 2025 Reveals Black Ops 7 in Las Vegas Takeover
Activision is unveiling Call of Duty: Black Ops 7 at the Call of Duty: Next event in Las Vegas, showcasing multiplayer, Zombies, and Warzone experiences with immersive real-world activations. The event features large-scale attractions like a custom-built Wonder Vehicle, interactive animatronics, ...
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Apple's iPhone 17 Pro Fix: Why ScratchGate Matters
Apple is addressing the recent #scratchgate controversy, where iPhone 17 Pro and Pro Max demo units appeared scratched, by clarifying that the marks were residue from worn MagSafe display stands and implementing measures like refitting stands with protective materials and enhancing cleaning proto...
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Open Semantic Interchange (OSI): Why Marketers Need It
The Open Semantic Interchange (OSI) standard addresses data fragmentation in marketing by enabling different technologies to communicate using shared definitions and contextual meaning. OSI's open framework ensures consistent data interpretation across platforms, eliminating confusion and simplif...
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Unlock Your Brand's Secret Weapon: Customer Influencers
Brands are shifting to customer influencer programs to build authentic connections, responding to consumer fatigue with polished influencer campaigns and leveraging real users to cultivate trust and community. This approach generates genuine, relatable content that resonates more deeply with pote...
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Why Bandits Are Taking Over Marketing Decisions
Marketing has evolved from rigid rule-based systems to dynamic AI-driven decisioning, enabled by cloud data warehouses that provide comprehensive customer data for personalization. Early marketing automation relied on simple if-then logic and suffered from data fragmentation, limiting its ability...
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Organic Search Still Dominates as AI Drives Less Than 1% of Referrals
AI search platforms are growing rapidly but drive less than 1% of website referral traffic and show weak conversion performance. Organic search remains the dominant and most effective channel for conversions and customer acquisition in digital marketing. Marketers should balance investment in pro...
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Why Soulframe Won't Steal Warframe's Player Base
**Soulframe aims to differentiate itself from Warframe by targeting a new audience with a fantasy setting, slower pacing, and exploration-focused gameplay, contrasting Warframe’s fast-paced sci-fi action.** **Digital Extremes is prioritizing iterative player feedback during Soulframe’s developmen...
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June Nintendo Direct to Reveal Switch 2's Next Big Game
Nintendo's summer Direct will focus entirely on "Donkey Kong Bananza" for Switch 2, airing on June 18 at 9:00 a.m. ET for 15 minutes, signaling a major push for DK's return to 3D platforming. The game features environmental destruction mechanics, offering chaotic gameplay, and is positioned as a ...
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Bridging Generations: Marketing Strategies for the Gen Beta Era and Beyond
The digital landscape is constantly evolving, and with it, the way we consume content and interact with brands. Marketers need to be able to adapt to these changes to reach…
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ChatGPT App Downloads and Daily Use Are Slowing
Global downloads and daily active users for the ChatGPT app have significantly slowed and plateaued since April, indicating the end of its explosive growth phase. User engagement in the U.S. has declined, with both time spent in the app and session frequency dropping, suggesting a shift from expe...
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Lucid Gravity Sales Soar as Tax Credit Ends
Lucid Motors delivered a record 4,078 vehicles in Q3, marking its seventh consecutive quarter of growth, partly driven by the expiring federal EV tax credit and the introduction of Gravity SUVs. The company is expanding its market presence through marketing efforts, including signing Timothée Cha...
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Former Bethesda Boss: Everyone Thought Skyrim Would Lose to Call of Duty
Pete Hines reflected on Bethesda's confidence in their games, which allowed them to defy industry skepticism and achieve success with releases like Morrowind and Skyrim. Despite facing doubts, such as launching Skyrim close to Call of Duty: Modern Warfare 3, Bethesda's belief in their product led...
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Unlocking Netflix's Retail Revolution: A Strategic Guide
Netflix is launching free-entry physical venues called Netflix House, featuring immersive experiences from popular shows alongside dining and shopping, with revenue generated from paid activities and merchandise. The strategy involves embedding these experiences in existing malls to reduce costs ...
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LinkedIn Notifies You When Posts Boost Profile Views & Followers
LinkedIn now sends real-time notifications to users when their posts increase profile visits and followers, helping them track content performance. The platform highlights three key metrics—profile views, follower growth, and post impressions—at three- and seven-day intervals to show long-term en...
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MindsEye Launch in Jeopardy as Top Execs Resign Days Before
As noticed today by Eurogamer, Build a Rocket Boy's chief financial officer and chief legal officer have both left the company, just a week ahead of MindsEye's release. Former chief legal officer Riley Graebner, who joined Build a Rocket Boy in 2022 and also served as chief operating officer until April 2024, announced his departure from the studio in a message posted to LinkedIn. We built the legal team and legal ops infrastructure from the ground up, working to systemize and automate. Back whe...
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Steve Jobs The Master Communicator Who Reshaped Technology
Embark on a journey into the mind of Steve Jobs, the iconic figure who revolutionized the tech world not just with innovative products but with his unparalleled communication skills. This insightful blog post dives into the essence of Jobs's influence, highlighting how his unique style of presenting transformed the way technology is marketed and perceived. Discover the magic behind his visionary product launches, where devices like the Macintosh, iPod, and iPhone were introduced not merely as gadgets but as key players in a grand narrative of innovation and empowerment.
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Battlefield 6's Controversial New Skin Sparks Outrage
The Battlefield 6 community is outraged over a new blue skull-mask cosmetic skin, which players see as a broken promise from developers who had previously committed to avoiding outlandish outfits to maintain a grounded, immersive military aesthetic. A viral Reddit post highlighted the skin's perc...
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Apple Teases Powerful New MacBook Pro: Coming Soon
Apple has teased a new MacBook Pro with a social media post hinting at a powerful update, featuring a silhouette of the device and a message from marketing chief Greg Joswiak. The teaser suggests a blue color option and a V-shaped design, interpreted as a hint at the M5 chip, with five "M" charac...
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Microsoft's Guide to AI Search Optimization
Microsoft has released guidelines to improve content selection for AI-generated responses, emphasizing clarity, structure, and ease of information extraction over traditional SEO tactics. Key recommendations include using aligned titles and headings, descriptive subheadings, concise paragraphs, a...
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Google's New Small-Business Hub: Tools for Growth
Google has launched a centralized small-business resource hub to help companies establish and grow their digital presence by providing essential tools and support in one location. The hub organizes key services like Business Profile, Google Ads, and Analytics in a logical sequence, simplifying th...
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AI-Powered ABM: How to Win Fortune 500 IT Deals
Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value target accounts, rather than using broad lead-generation tactics, to engage entire buying groups effectively. ABM requires tight alignment between sales and marketing teams, who ...
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