Topic: marketing leadership
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Pax8 Names Tom Gavin Chief Marketing & Comms Officer
Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing, brand development, and communications, focusing on elevating the company's narrative and positioning it as a leader in AI and managed intelligence. Gavin brings nearly 30 years of leadership exper...
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Unlock the Strategic Power of Agentic AI in Marketing
Agentic AI represents a shift from isolated content generation to creating scalable, intelligent workflow systems that connect and optimize entire marketing operations. Successful implementation requires overcoming integration and process challenges, focusing on AI as a strategic tool for workflo...
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AI-Powered PPC: How to Rebalance Your Marketing Budget
AI enables a shift from rigid, channel-based media budgets to dynamic, signal-based strategies that follow customer intent and conversion probability. Modern advertising platforms use integrated AI to process user signals, but they operate in isolated ecosystems, requiring budgets to mirror user ...
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3 Essential Roles Every Marketing Leader Must Fill
The primary challenge in marketing technology is no longer acquiring tools but ensuring they deliver ROI, which hinges on bridging a critical talent gap. To unlock value, organizations must prioritize three key roles: channel marketers for unified campaigns, personalization specialists for tailor...
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How to Track Keywords That Don't Rank in AI Search
AI-driven search platforms like ChatGPT and Google's AI Overview provide direct answers instead of ranked links, making traditional keyword ranking reports insufficient for measuring visibility. Marketers must adopt new strategies that focus on user intent, probabilistic outcomes, and treating AI...
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SEO: The Dual Power of Brand and Performance
AI-driven search and zero-click results are decoupling traffic volume from business impact, forcing SEO to function as a brand-dependent performance channel. The strategic focus must shift from chasing broad, generic traffic to capturing specific, high-intent queries that align with deeper buyer ...
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Stop Taking Orders: 5 Ways MOps Can Drive Strategy
Marketing operations professionals often get stuck in reactive tasks, which prevents them from contributing to strategic growth and innovation. Remaining in a reactive mode leads to missed opportunities for system improvements, new tool exploration, and valuable business counsel. To transition to...
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Avex Partners With The Orchard in Major Music Deal
Avex Music Group has partnered with The Orchard for global distribution of its releases, aiming to expand its international reach with a partner that has extensive infrastructure. Concord Music appointed Andy Serrao as chief creative officer of its Label Group, and the National Independent Venue ...
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AI-Powered ABM: The Strategy-Led Future
Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that often misalign marketing and sales. Successful ABM requires a strategic, portfolio-based approach with tailored engagement for different account tiers, but ex...
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Ubisoft Names New CCO in January 2026 Jobs Roundup
Major gaming companies like Ubisoft, Paramount, and Microsoft are appointing new executives in communications, games strategy, and governance to drive growth and transformation. Several studios, including Secret Mode, Frontier Developments, and Niantic, are expanding or refreshing their leadershi...
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Engineer Cross-Channel Synergy Between Search & Social
Integrating search and social media strategies is essential for modern marketing, as they amplify each other to boost online visibility and build brand trust through a unified customer journey. Social media serves as a key discovery channel, especially for younger audiences, sparking initial inte...
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