Topic: ranking volatility

Google's Crackdown on Self-Promotional Listicles Begins

February 6, 2026

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Google's Crackdown on Self-Promotional Listicles Begins

A popular SEO tactic of companies publishing self-ranking "best of" listicles to boost visibility is now facing significant algorithmic pushback, with major sites experiencing sharp traffic declines. This strategy is considered a "gray area" as it prioritizes search engines over users, lacking im...

Google's August Spam Update Aims to Boost Search Quality

Google has launched a global spam update starting August 26, 2025, to improve search result quality by targeting undisclosed spam tactics across all languages. Website owners are advised to follow existing Google guidelines and avoid reactive changes, using tools like Search Console to monitor pe...

Google's Core Updates Are Constant, Not Just Periodic

Google now clarifies that its core search ranking algorithms are updated continuously, including through smaller, unannounced adjustments, meaning website rankings can shift at any time. This ongoing update process means content improvements can be recognized and rewarded without waiting for a ma...