Topic: google updates
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Google's 2025 Algorithm Updates: 3 Core & 1 Spam Change
Google confirmed four major algorithm updates in 2025—three core updates and one spam update—a decrease from previous years, but the search landscape remained volatile with many unconfirmed changes. The three core updates in March, June, and December aimed to broadly improve search result relevan...
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Google's Latest: Console, Maps & AI Updates
Google introduced an AI-powered reporting tool in Search Console that allows marketers to generate reports using plain language, though it requires careful verification and does not provide new data on AI search features. Google Maps now permits users to post reviews under custom display names in...
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Track Campaign Types in Your Google Ads Reports
Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance Max campaigns for unified data visibility. The update suggests Google is preparing to include other campaign types like Demand Gen and will provide API access ...
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Pixel Call Recording Returns for Select Users in US and UK
Google is preparing to reintroduce native call recording for Pixel smartphones in select markets, offering an alternative to the AI-based Call Notes feature for capturing conversations. The feature is currently in limited beta testing, appearing for some users on devices like the Pixel 8 Pro with...
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Google Ads Performance Max: New Asset & Channel Reporting
Google Ads is enhancing Performance Max campaigns with new asset and channel reporting features to offer advertisers deeper insights and greater control over budget optimization and ROI. Key updates include asset reporting segmentation by device, time, and network, plus channel performance report...
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Google Adds Mobile Carousel Ads to Image Search
Google has expanded its AI-powered carousel ads into Image Search results, placing scrollable, visual ad units directly into the browsing experience for a wider range of queries. The ads use advanced AI to match content to search queries, ensuring relevance even in non-visual sectors like legal s...
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Google Targets Self-Promotional 'Best Of' Lists
Google's December 2025 core update appears to be penalizing self-promotional "best of" list articles, leading to significant organic traffic drops for brands that heavily used this tactic. The decline in visibility from Google's index also reduces a brand's presence in AI search tools and large l...
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Google Tightens Shopping Ad Rules Before 2026
Google is expanding Shopping ad promotions to include subscription-based offers and common retail abbreviations like BOGO, giving merchants more flexible tools to highlight value beyond price. A market-specific update in Brazil now supports promotions tied to specific payment methods, such as cas...
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2026 PPC Trends: Get Ahead of the Competition
The PPC landscape is rapidly evolving in 2025, driven by widespread AI adoption and constant platform updates, requiring marketers to master fundamentals while navigating automation. Success hinges on strong campaign foundations and high-quality data inputs for automated tools, alongside a trend ...
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Google Explains JavaScript Canonicalization
Google's updated guidance states that the canonical URL set via JavaScript must match the one in the original HTML source to avoid sending search engines conflicting signals. The search engine advises that the best practice is to embed the canonical tag directly in the HTML, but if JavaScript mus...
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Google Chrome Now Autofills Your Google Account Details
Google Chrome's autofill is becoming more intelligent by integrating directly with your Google Account to pull personal data like addresses and email, streamlining form completion across devices. The feature is receiving a visual upgrade on Android to show expanded, two-line suggestions for bette...
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Google Cuts Search Features: Practice Problems, Nutrition & More
Google is removing lesser-used search features and structured data types to simplify search pages and improve result speed, continuing efforts from previous cuts. Specific examples of features being eliminated include the "Today’s Doodle" box, nutrition facts, and local events, though the full li...
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FAQ Schema: The Rise, Fall, and SEO Impact Today
Google's August 2023 update restricted FAQ rich results primarily to authoritative government and health websites, ending its widespread use for SEO and emphasizing that FAQ schema must not serve advertising purposes. Despite the schema changes, Q&A content remains vital for addressing user queri...
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Google AI Update: Data Sharing & ChatGPT SEO Impact
Google has redesigned links in its AI Overviews to be more interactive and visible, aiming to improve user context and address publisher traffic concerns. ChatGPT's search process shows a bias toward English, as it frequently generates English-language queries even for non-English prompts, potent...
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Discover Google's Latest Android Features in Pixel Beta
Google has released the first beta of its next Quarterly Platform Release (QPR3 Beta 1), offering early features and refinements for a broad range of Pixel models, from the Pixel 6 series through the upcoming Pixel 10 lineup. Key new features include adjustable flashlight brightness with a slider...
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Google Search Ranking & Position Tracking: The Current Chaos Explained
Google and third-party SEO tools are experiencing reporting issues with organic search metrics due to Google removing the option to display 100 results per page. This change has disrupted external rank tracking tools that relied on scraping large result sets, forcing them to adapt their methods a...
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5 Must-See AI Search Stories: September 2025 Update
SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues to dominate search despite the rise of generative AI and answer engines, though AI overviews are reducing click-through rates and c...
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Google's New Rule: Separate IDs for Multi-Channel Products
Google will require separate product IDs for online and in-store items if their attributes differ, starting in March 2026, to improve data accuracy for shoppers. This policy shifts feed management responsibility to retailers, who must audit and segment their product data to maintain ad visibility...
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Search Engine Land Turns 19: A Look Back
Search Engine Land celebrates its 19th anniversary, having consistently provided clear news and actionable guidance on the evolving search marketing industry. Key achievements from the past year include the successful return of the in-person SMX Advanced event and definitive, trusted coverage of ...
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Google to Retire Call-Only Ads by 2027
Google is retiring Call-Only Ads, with new campaigns ending in February 2026 and a full phase-out by February 2027, shifting focus to Responsive Search Ads with Call Assets. Advertisers should convert existing campaigns, use Call Assets and smart bidding strategies, and link their Google Business...
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High Volume vs. High Authority: Which SEO Content Strategy Wins?
Prioritizing high-authority, quality content over high-volume strategies leads to better long-term SEO results and user value. Search engines now evaluate content based on meaning, context, and user experience, making low-value or automated content risky and unsustainable. Maintaining and updatin...
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Google Search Central APAC 2025: Key Insights from Day 3
Google Search Central APAC 2025 highlighted query interpretation techniques, including segmentation for languages like Chinese and contextual synonyms derived from user behavior to refine search results. High-quality content standards focus on people-first principles, originality, expertise, and ...
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Google Tests Social Insights In Search Console
Google is testing a new Search Console feature that provides a unified dashboard for viewing search performance data for both a website and its automatically linked social media profiles. The experimental integration offers new metrics for social channels, including total reach, content performan...
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Google Helps Find and Remove Your ID from Search
Google is expanding its "results about you" tool, allowing users to request removal of highly sensitive personal data like passport numbers from search results to combat identity theft. The process includes a user-friendly dashboard for review and proactive notifications for new exposures, though...
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Google Search Console Unveils New Achievements Section
Google has introduced a new achievements section in Search Console, centralizing performance milestones previously shared only via email. The feature, accessible from the menu sidebar or domain property, displays badges and recognitions for meeting search performance goals in a user-friendly form...
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August 2025 Patch Tuesday: What to Expect & Key Updates
The cybersecurity landscape remains volatile, with July 2025 seeing unexpected vulnerabilities, including exploited SharePoint flaws and updates from Microsoft, Google, and Apple. CISA flagged critical SharePoint vulnerabilities, urging immediate patching and machine key rotation due to ransomwar...
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The Untaught SEO Skill: Mastering Problem Deduction
The most critical, yet often overlooked, SEO skill is disciplined problem deduction—neutrally defining the "what" of a system's actual output before jumping to "why" or solutions. Without clear problem definition, teams waste effort on misdirected audits and assumptions, mistaking activity for pr...
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Danny Sullivan: Why Good SEO is Essentially Good GEO
Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content and excellent user experiences. Sullivan and Google maintain that the fundamentals of SEO have not changed, focusing on understanding user intent and...
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YouTube Cuts Costs on Underperforming Demand Gen Campaigns
YouTube is testing a beta feature that automatically reduces costs for underperforming Demand Gen Target CPA campaigns to help advertisers stay close to their CPA targets during the volatile learning phase. The system monitors new campaigns and may retroactively lower costs if conversions fall sh...
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Google Expands Video Limits in Performance Max Tests
Google's Performance Max platform is reportedly expanding the video asset limit per Asset Group from five to fifteen, allowing for more comprehensive creative strategies. This change enables advertisers to include videos in all primary aspect ratios within a single group, streamlining campaign ma...
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Google Search Console Performance Reports Now Fixed
Google Search Console's main performance reports have been fixed and are now operating with a normal 2-6 hour data delay, resolving a multi-week backlog. However, a separate and severe delay persists in the page indexing report, where data is lagging by nearly a month with no resolution timeline....
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Google Ads Launches Centralized Experiment Center
Google Ads has launched a unified **Experiment Center**, combining A/B tests and Lift Studies into a single dashboard for managing performance tests on bidding, targeting, and creatives. The centralized hub simplifies workflows by consolidating setup and results, allowing advertisers to efficient...
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Google's Gmail Update Puts Millions of Accounts at Risk
Gmail is discontinuing POP3 email fetching and the Gmailify service, removing key protections for users who link older, third-party email accounts like Yahoo or Outlook. These changes will expose millions of users to unchecked spam and phishing, as Gmail's powerful AI-driven filters will no longe...
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Google Posts Now Supports Scheduling & Multi-Location Publishing
Google Business Profiles now allow scheduling of posts in advance and publishing them across multiple locations, streamlining digital content management for more efficient marketing. The scheduling feature enables businesses to automatically publish content at optimal times by selecting a specifi...
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Gemini Arrives on Google TV: Here's How to Get It
Google is integrating its Gemini AI assistant into Google TV, starting with TCL's QM9K series and expanding to other devices like the Google TV Streamer 4K later this year. Gemini enables free-flowing conversations for personalized TV recommendations, content searches, and answering general knowl...
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Google Adds 'Sources' Column to AI Search Reports
Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...
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