Topic: google ads evolution
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Gen Z-Proof Your Google Ads: Win the 18-24 Market
Gen Z, as digital natives, demands authenticity and has little patience for interruptive ads, preferring real people and user-generated content over polished corporate messaging. Their purchase journey is non-linear, often starting on visual platforms like TikTok for discovery and social proof be...
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Master Google Demand Gen: Best Practices & Examples
Demand Gen campaigns focus on generating new interest and building brand awareness by targeting users in the upper marketing funnel, primarily through Google's network like YouTube and Discover. A key evolution from Discovery campaigns, Demand Gen includes video ad formats and lookalike audience ...
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Performance Max: Time to Rethink the For vs. Against Debate?
Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals and risk tolerance. While Performance Max simplifies cross-channel advertising and benefits small businesses, critics highlight concerns like limi...
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