Topic: digital discovery

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  • Gen Z-Proof Your Google Ads: Win the 18-24 Market
    February 17, 2026
    88%

    Gen Z-Proof Your Google Ads: Win the 18-24 Market

    Gen Z, as digital natives, demands authenticity and has little patience for interruptive ads, preferring real people and user-generated content over polished corporate messaging. Their purchase journey is non-linear, often starting on visual platforms like TikTok for discovery and social proof be...

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  • Google's Mueller: SEO vs. GEO Debate Explained
    January 7, 2026
    65%

    Google's Mueller: SEO vs. GEO Debate Explained

    Google's John Mueller advises businesses to analyze their own traffic data to determine if AI tools like ChatGPT are a significant referral source before shifting strategies. The discussion around "Generative Engine Optimization" (GEO) is reframed as a practical resource allocation issue, not jus...

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Related Topics

Platform Shifts (1) search behavior (1) Resource Allocation (1) creative assets (1) AI Tools (1) responsive search ads (1) seo strategy (1) smart bidding (1)