Topic: search behavior
-
Think Like Your Audience: Find the Right Search Terms
The shift to conversational AI search requires new strategies, as understanding audience prompts is key to visibility, even without direct analytics from AI platforms. Several methods can reveal user intent, including analyzing "People Also Ask" results, monitoring AI userbot traffic to see which...
Read More » -
Don't Choose: SEO and AI Search Are a Winning Combo
The debate between traditional SEO and AI search tools presents a false choice, as both are being used together to expand user research habits rather than replace one another. Brands should adopt a dual strategy, tracking performance across both channels and creating content that comprehensively ...
Read More » -
SEO vs. AI Search: Why You Need Both
AI tools and traditional search engines are complementary rather than competing, with consumers using both to expand their search capabilities and creating opportunities for brands to leverage multiple channels. Research shows that AI tool usage increases rather than replaces Google searches, exp...
Read More » -
Unlocking LLM User Habits: A Publisher's Guide
LLMs are not replacing search engines but changing how people access information, with asking questions and completing tasks being the dominant interactions. The training of chatbots involves pre-training to predict sequences and refinement through reinforcement learning, with temperature setting...
Read More » -
Unlock TikTok Trends with Creator Search Insights
TikTok has evolved into a major search destination, with a significant portion of consumers using social platforms like TikTok, YouTube, and Instagram for search, reflecting a shift in digital behavior. The platform's Creator Search Insights tool provides real-time data on trending searches and c...
Read More » -
How AI-Powered Search Is Fueling Local SEO's Success
Generative AI is reducing click-through rates for many industries, but local search remains resilient due to its reliance on real-world actions and practical user intent. Current AI tools struggle with location awareness and accurate local details, often providing vague results, whereas platforms...
Read More » -
Survey: ChatGPT and AI Tools Rise as Google Search Declines
AI tools like ChatGPT are rapidly gaining popularity for online information searches, significantly reducing reliance on traditional search engines like Google. User behavior is shifting towards a hybrid approach, blending AI tools and social platforms, with younger audiences leading this change ...
Read More » -
Higher Ed Data Reveals SEO & AI Search Insights
AI-driven search summaries have not replaced SEO but added a critical new layer, requiring brands to win visibility both in organic rankings and within AI-generated answers, which now shape user trust and decision-making early in the journey. Research shows a strategic gap where most organization...
Read More » -
17 Actionable Tips to Optimize for Generative AI
Search behavior is shifting towards generative AI interfaces, requiring content to perform well in both traditional search engines and AI-driven environments for visibility. AI-powered platforms like Google's AI Overviews and Bing Copilot rely on high-quality, well-structured content with clear c...
Read More » -
AI Tools Like ChatGPT Rise as Google Search Declines
AI tools like ChatGPT are rapidly gaining popularity, with usage nearly tripling as traditional Google search sees a decline in dominance. User search behavior is becoming more fragmented, with increased willingness to switch between tools and platforms, especially among younger users. Digital ma...
Read More » -
5 Must-See AI Search Stories: September 2025 Update
SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues to dominate search despite the rise of generative AI and answer engines, though AI overviews are reducing click-through rates and c...
Read More » -
Google Searches Per User Drop 20% in the U.S.
U.S. desktop searches per user have fallen nearly 20% in a year, primarily due to AI-powered answers directly satisfying queries on the results page. The search experience is evolving as users craft more complex, conversational queries, but overall activity remains concentrated on a few major pla...
Read More » -
Google AI Overviews Slash Organic, Paid Clicks by Over 60%
Google's AI Overviews have caused dramatic declines in organic and paid click-through rates, with drops of 61% and 68% respectively for informational queries since mid-2024. Users are increasingly relying on instant AI answers and alternative platforms, reducing the need to visit websites directl...
Read More » -
Google AI Guides Research, But Search Drives Sales
Google's AI Overviews primarily function as research tools during the discovery and evaluation phases of online shopping, not as direct sales drivers. AI Overview visibility fluctuated significantly, with a 56.8% reduction in coverage and high keyword turnover, though some categories like Grocery...
Read More » -
Social & UGC: The New Trust Engines of Search
Search is evolving beyond traditional engines into a multi-platform reality, where social media and user-generated content drive trust and discoverability, integrating with AI to span various channels. User-generated content and social platforms like Reddit and YouTube are now primary sources for...
Read More » -
How Social Content Fuels Branded Search Growth
The social media halo effect drives branded search queries, where viral content sparks user curiosity that leads to searches, but this impact is often missed in traditional SEO reporting. Branded search is a key indicator of consumer demand and trust, directly resulting from social media's role i...
Read More » -
AI Overviews: A Survival Guide for Publishers
Google's AI Overviews have caused significant declines in publisher referral traffic, with some click-through rates dropping by up to 89%, fundamentally altering the reliance on traditional search for business. Independent studies confirm a shift in user behavior towards consuming answers directl...
Read More » -
Google Urges Retailers: Use AI to Dominate Extended Holiday Sales
The holiday shopping season has extended from October to January, requiring retailers to adopt more strategic and prolonged engagement to capture consumer attention. Consumers are now more deliberate, with decreased impulse buying and increased research, emphasizing the need for retailers to leve...
Read More » -
Outperform AI Overviews With Authentic Human Content
AI-generated content handles basic queries efficiently, but human expertise remains crucial for searches requiring emotional intelligence, personal experience, or specialized knowledge. Human content stands out through video integration, unique viewpoints on specialized topics, trust-sensitive su...
Read More » -
Google Q3 CTR: Brand Clicks Spread, Long Queries Gain
Branded desktop searches saw a redistribution of clicks, with the top position losing share while positions two through six collectively gained significant clicks. Commercial and location-based searches experienced declines in top-position performance, likely due to competition from rich snippets...
Read More » -
Google's Liz Reid: AI Overviews Boost Searches, Reduce Ads
Google's AI Overviews provide direct answers on search results pages, but overall ad revenue remains stable due to an increase in total search volume. AI Overviews support user decision-making for commercial queries without eliminating the need for actual purchases, maintaining the importance of ...
Read More » -
Google's Liz Reid: AI is Enhancing, Not Replacing Search
Google's head of Search, Liz Reid, asserts that AI is enhancing search by adding new interaction methods without replacing core components like blue links and human connections, emphasizing continued opportunities for valuable content creators. AI integration is expanding search capabilities, all...
Read More » -
Reddit's AI Search Edge: Why User Journeys Beat Short Queries
The customer journey has evolved, with authentic user conversations on platforms like Reddit now being more influential than traditional marketing, as people increasingly trust peer advice over corporate content. Search behavior has fundamentally shifted, with many queries now answered directly b...
Read More » -
Adapting to GEO: The New Era of Search Visibility for Marketers
The rise of generative AI tools like Google's AI Overviews is shifting online visibility from traditional SEO to a new discipline called Generative Engine Optimization (GEO), which focuses on getting content cited by AI models instead of just ranking high in search results. GEO requires content t...
Read More » Master Compliant Medical & Mental Health Ads
Effective medical and mental health PPC advertising requires balancing resonant messaging with strict platform compliance, focusing on patient search intent and a seamless journey from ad to appointment. Campaign success hinges on strategic keyword selection targeting different decision stages, p...
Read More »-
AI's Search Dependence: Why SEO Still Reigns
Despite AI's mainstream emergence in business, fundamental marketing principles like SEO remain crucial rather than being replaced by new technology. AI systems depend on traditional search mechanisms for current information, using technologies like retrieval-augmented generation to supplement th...
Read More » -
Master Broad Match Without Losing Control
Google Ads is shifting toward automated campaign management, with broad match now a core component designed to work integrally with Smart Bidding and machine-driven intent matching, moving away from manual keyword lists. The primary risk of modern broad match is strategic drift toward low-quality...
Read More » -
Rolling Stone Parent Company Sues Google Over AI Overviews
Penske Media Corporation is suing Google, claiming its AI search summaries reduce website traffic and ad revenue by discouraging clicks to original sources. This lawsuit is the most significant U.S. media challenge to Google's AI feature, with similar complaints from other companies and industry ...
Read More » -
Google Chrome's Address Bar Now Has AI Mode
Google has launched an AI Mode in Chrome's address bar for U.S. users, enabling conversational queries and AI Overviews without leaving the current tab. The update includes Gemini integration for summarizing pages and managing tasks, enhanced scam protection via AI, and a streamlined password hel...
Read More »