Topic: privacy expectations

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  • What Do Customers Really Want From Data Security?
    January 1, 2026
    90%

    What Do Customers Really Want From Data Security?

    Individuals increasingly view themselves as the primary stewards of their own data privacy, expecting tools that empower their choices through transparency and informed consent. While people voice strong privacy concerns, price sensitivity often influences final decisions, creating a tension betw...

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  • Gen Z-Proof Your Google Ads: Win the 18-24 Market
    February 17, 2026
    75%

    Gen Z-Proof Your Google Ads: Win the 18-24 Market

    Gen Z, as digital natives, demands authenticity and has little patience for interruptive ads, preferring real people and user-generated content over polished corporate messaging. Their purchase journey is non-linear, often starting on visual platforms like TikTok for discovery and social proof be...

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Related Topics

Platform Shifts (1) search behavior (1) Data Privacy (1) creative assets (1) Policy Implications (1) responsive search ads (1) fraud prevention (1) smart bidding (1)