Topic: funnel strategy

Sort by: Relevance | Date
  • Master Google Demand Gen: Best Practices & Examples
    December 2, 2025
    80%

    Master Google Demand Gen: Best Practices & Examples

    Demand Gen campaigns focus on generating new interest and building brand awareness by targeting users in the upper marketing funnel, primarily through Google's network like YouTube and Discover. A key evolution from Discovery campaigns, Demand Gen includes video ad formats and lookalike audience ...

    Read More »
  • Google's Demand Gen: The New Powerhouse for Performance Marketers
    September 23, 2025
    70%

    Google's Demand Gen: The New Powerhouse for Performance Marketers

    Google's Demand Gen campaigns have evolved into a full-funnel solution, using YouTube and AI to drive measurable conversions and prove ROI for performance marketers. Key features fueling this evolution include Target CPC bidding for budget efficiency, channel controls for precise ad placement, an...

    Read More »

Related Topics

roi measurement (2) demand gen campaigns (1) AI Tools (1) campaign automation (1) creative tools (1) audience targeting (1) performance metrics (1) client management (1)