Topic: automation digital advertising

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  • Performance Max: Time to Rethink the For vs. Against Debate?
    July 22, 2025
    90%

    Performance Max: Time to Rethink the For vs. Against Debate?

    Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals and risk tolerance. While Performance Max simplifies cross-channel advertising and benefits small businesses, critics highlight concerns like limi...

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  • Google Introduces Smart Bidding Exploration Feature
    May 22, 2025
    80%

    Google Introduces Smart Bidding Exploration Feature

    Google's Smart Bidding Exploration uses AI-driven search query analysis to uncover hidden conversion opportunities, helping advertisers reach broader audiences while maintaining performance goals. The update introduces flexible ROAS targets and enhanced AI capabilities, enabling advertisers to ta...

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Related Topics

performance max drawbacks (1) smart bidding exploration (1) hybrid advertising strategies (1) ai-driven search query analysis (1) brand safety concerns (1) flexible roas targets (1) google ads transparency issues (1) high-intent keywords (1)
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