Topic: smart bidding exploration
-
Google Introduces Smart Bidding Exploration Feature
Google's Smart Bidding Exploration uses AI-driven search query analysis to uncover hidden conversion opportunities, helping advertisers reach broader audiences while maintaining performance goals. The update introduces flexible ROAS targets and enhanced AI capabilities, enabling advertisers to ta...
Read More » -
Google Marketing Live 2025: Key Updates & Must-Know Insights
Google Marketing Live 2025 highlighted AI as a core decision-maker in digital marketing, transforming advertising, creative development, and campaign optimization. New AI tools like Veo for dynamic video creation and Smart Bidding Exploration for targeting exploratory searches were introduced to ...
Read More » -
Google Marketing Live 2025: Key Announcements & Updates
In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Start with wha...
Read More » -
Google Adds AI Overview Ads & AI Mode to Desktop
Google has expanded AI-powered ads to U.S. desktop users, integrating them into AI Overviews and testing placements in AI Mode to enhance brand engagement during searches. Ads now appear contextually in AI-generated summaries and AI Mode responses, with plans for global expansion, aiming to assis...
Read More »