Topic: incrementality testing

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  • Google Marketing Live 2025: Key Announcements & Updates
    June 5, 2025
    65%

    Google Marketing Live 2025: Key Announcements & Updates

    In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Start with wha...

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