Topic: paid social

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  • Ace Your Google & Meta Ads Interview: Expert PPC Tips
    September 4, 2025
    85%

    Ace Your Google & Meta Ads Interview: Expert PPC Tips

    PPC roles require strategic thinking and adaptability across multiple platforms, connecting digital efforts to business outcomes. Candidates must demonstrate expertise in paid search and social, including campaign architecture, budgeting, and creative tailoring for different channels. Interviews ...

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  • Close the 8% Mobile Conversion Gap, New Report Shows
    October 3, 2025
    76%

    Close the 8% Mobile Conversion Gap, New Report Shows

    Mobile-optimized pages significantly underperform desktop versions, converting 8% fewer visitors despite generating most web traffic, according to an analysis of 57 million conversions. Simplifying landing page language to a fifth to seventh-grade reading level increases conversion rates by 56% c...

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User Experience (176) AI Tools (60) performance metrics (33) Email Marketing (20) A/B Testing (12) digital marketing (12) business outcomes (11) conversion rates (10)