Topic: paid search
-
Is Google AI Stealing Your PPC Revenue? What You Must Know
Google's AI Overviews are pushing paid ads down the page, reducing click-through rates and potential revenue for advertisers. Marketers can adapt by focusing on queries with less AI interference, adjusting strategies based on user intent, and targeting sectors like retail and travel where AI pres...
Read More » -
Google's AI Overhauls Paid Search: What You Need to Know
Google's AI Overviews are reducing paid search click-through rates by 8-12 percentage points, forcing advertisers to adapt strategies as these AI answers dominate search results and push traditional listings down the page. AI Overviews are increasingly appearing on shorter, high-volume commercial...
Read More » -
Why SEO and Paid Media Are a Power Duo in the AI Search Era
AI Overviews are compressing search results and reducing click-through rates, requiring closer collaboration between SEO and paid media teams to maintain visibility. The lack of transparency in Google Ads performance tracking for AI Overview placements makes it difficult to optimize bids and asse...
Read More » -
Ace Your Google & Meta Ads Interview: Expert PPC Tips
PPC roles require strategic thinking and adaptability across multiple platforms, connecting digital efforts to business outcomes. Candidates must demonstrate expertise in paid search and social, including campaign architecture, budgeting, and creative tailoring for different channels. Interviews ...
Read More » -
Google's Liz Reid: AI Overviews Boost Searches, Reduce Ads
Google's AI Overviews provide direct answers on search results pages, but overall ad revenue remains stable due to an increase in total search volume. AI Overviews support user decision-making for commercial queries without eliminating the need for actual purchases, maintaining the importance of ...
Read More » -
Inderpaul Rai: How I Blew a Client's Annual Budget in One Week
A major budget overspend in Search Ads 360 due to an unchecked automation setting was transformed into a learning opportunity through client transparency and collaborative problem-solving, emphasizing that handling mistakes well can strengthen relationships. The incident highlighted the importanc...
Read More »
