Topic: cost per click

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  • Winning at PPC When Clicks Don't Count
    October 10, 2025
    94%

    Winning at PPC When Clicks Don't Count

    The rise of zero-click searches and AI-powered results is transforming PPC advertising, requiring a shift from chasing clicks to capturing high-intent users ready to purchase. AI Overviews and instant answers on search pages reduce click-through rates and increase advertising costs, but the remai...

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  • Facebook Ad Costs Surge 21% in 2025, Outpacing Google
    September 8, 2025
    85%

    Facebook Ad Costs Surge 21% in 2025, Outpacing Google

    Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...

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  • Protect Your Brand to Grow in the AI Search Era
    October 8, 2025
    82%

    Protect Your Brand to Grow in the AI Search Era

    The digital search environment is evolving with AI, creating both opportunities and significant risks for businesses, including threats from competitors and malicious actors that can divert traffic and deplete advertising funds. Ad hijacking by fraudulent affiliates poses a major threat by mimick...

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Related Topics

AI Tools (72) ai overviews (41) search evolution (25) Marketing Strategies (12) customer acquisition (11) brand reputation (9) zero-click searches (9) ai solutions (8)