Topic: Marketing Strategies
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Zero-Party Data: The Future of Email Engagement Beyond Cookies
Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and consumer expectations make zero-party data valuable for higher-quality insights, stronger trust, and hyper-personalized experiences...
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Getting Serious About Email: A 2025 Perspective on Strategy and Tools
Email marketing remains a reliable and evolving channel, influenced by data privacy changes and advancements in AI. DigitrendZ Blog references two key resources: "Email Marketing Platforms: A Marketer's Guide" and "Is Email Dead? Exploring the Evolution and Vitality of Email."
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Professionals Trust Their Networks More Than AI, LinkedIn Finds
Professionals prefer seeking guidance from personal networks over AI or search engines, with 43% consulting their connections first for advice. The rapid advancement of AI is causing stress among workers, with many feeling overwhelmed by the need to upskill and concerned about discussing AI in pr...
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