Topic: Marketing Strategies
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Zero-Party Data: The Future of Email Engagement Beyond Cookies
Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and consumer expectations make zero-party data valuable for higher-quality insights, stronger trust, and hyper-personalized experiences...
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Getting Serious About Email: A 2025 Perspective on Strategy and Tools
Email marketing remains a reliable and evolving channel, influenced by data privacy changes and advancements in AI. DigitrendZ Blog references two key resources: "Email Marketing Platforms: A Marketer's Guide" and "Is Email Dead? Exploring the Evolution and Vitality of Email."
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