Topic: brand reputation
-
3 AI Branding Blunders to Avoid in 2026
Generative AI now dictates brand discovery and perception, making active management of your digital information essential to control your public narrative and prevent outdated or third-party sources from defining it. A reactive, one-time response to a crisis is ineffective, as AI can perpetually ...
Read More » -
Technical Branding's Rise in the AI Search Era
A brand's success now depends on its technical foundation, as AI and search engines construct brand narratives from website infrastructure, performance, and security, making machine-readable environments essential. Technical branding focuses on optimizing speed, semantics, and security to ensure ...
Read More » -
Top Free Social Media Monitoring Tools: Hands-On Review
Social media monitoring is the essential practice of tracking online conversations to gain insight into public perception, competitor activity, and new opportunities for a business. Specialized monitoring tools are necessary to transform vast amounts of online data into actionable intelligence, a...
Read More » -
7 Organic Search Success Metrics for 2026 Beyond Rankings
SEO success in 2026 requires focusing on visitor quality and conversion metrics, not just search rankings, as user behavior has evolved with AI and SERP features. Brands must diversify their visibility across various search engine results page (SERP) features like AI Overviews and video carousels...
Read More » -
Avoid the Spam Folder: Email Deliverability Secrets
Modern email deliverability relies on three core pillars: authentication protocols, sender reputation, and subscriber engagement, rather than just avoiding trigger words. Authentication protocols like SPF, DKIM, DMARC, and BIMI are essential for proving sender legitimacy and building trust with e...
Read More » -
Olga Kornienko on C2PA, Content Authenticity & DRM at Streaming Media 2025
EZDRM's COO emphasized the collaboration between content provenance, C2PA standards, and DRM to protect media authenticity and creators from synthetic media threats. The C2PA standard establishes a chain of custody for content, verifying origin and tracking changes without judging truth, enabling...
Read More » -
RIG R5 Spear Pro HS Review: Top Budget Gaming Headset
The Nacon RIG R5 Spear Pro HS is a budget-friendly wired gaming headset that offers exceptional audio quality, robust construction, and comfort for extended use. It features universal compatibility via a 3.5mm jack, working seamlessly with PlayStation, Xbox, Nintendo Switch, and PC, though it lac...
Read More » -
Avoid These 30-Second Branding Mistakes
Ring's 2023 Super Bowl ad intended to showcase its smart cameras for reuniting lost pets but instead vividly demonstrated its mass surveillance capabilities, sparking immediate public backlash over privacy. The ad's imagery was widely condemned by influential voices who connected it to Ring's con...
Read More » -
Score Lenovo's RTX 5060 Legion 5i Gaming Laptop for Just $1,099
This Lenovo Legion 5i is available at a significant discount of $600, making it an affordable high-performance gaming laptop at $1,099. It features powerful hardware including an Intel Core Ultra 7 processor, RTX 5060 graphics card, 32GB DDR5 RAM, and a 1TB SSD for smooth gaming and multitasking....
Read More » -
GenAI: The Future of Customer Listening
Traditional B2B feedback methods like surveys and focus groups are still widely used but are limited in capturing the full range of customer insights, especially in a digital-first environment. Generative AI enables real-time analysis of unstructured conversational data from multiple channels, un...
Read More » -
Protect Your Brand to Grow in the AI Search Era
The digital search environment is evolving with AI, creating both opportunities and significant risks for businesses, including threats from competitors and malicious actors that can divert traffic and deplete advertising funds. Ad hijacking by fraudulent affiliates poses a major threat by mimick...
Read More » -
BARE Now Protects Devices at 50+ GCC Locations
BARE has expanded to over 50 high-traffic locations across the UAE, Qatar, and Oman, offering convenient device protection with a Free Lifetime Replacement Warranty. The expansion addresses consumer demand for immediate, reliable service through strategically placed kiosks in malls and city cente...
Read More » -
Is ChatGPT Worth Super Bowl Ad Money?
OpenAI is launching a premium ChatGPT advertising model, charging up to $1 million upfront on a cost-per-view basis to address its high operational costs. This strategy leverages the "intent economy," where ads appear after a user's needs are fully articulated in conversation, promising a more in...
Read More » -
HP Omen 27qs G2 Review: Stunning QHD 280Hz Gaming Monitor
The HP Omen 27qs G2 is a 27-inch, 280Hz QHD monitor offering high performance and strong image quality at a budget-friendly price, serving as a compelling alternative to more expensive OLED displays. It features a new IPS panel with enhanced contrast, excellent HDR performance, and wide color gam...
Read More » -
Zero Trust: Slash Cyber Risk and Insurance Claims
Businesses in Australia and Oceania are facing a sharp rise in sophisticated cyberattacks, and adopting a Zero Trust security architecture can significantly reduce both the frequency and financial impact of these incidents. Research shows that implementing Zero Trust could have prevented up to 42...
Read More » -
Beyerdynamic DT 270 Pro Review: Studio Headphones Tested
The Beyerdynamic DT 270 Pro is a versatile, closed-back headphone offering studio-grade, neutral sound quality ideal for competitive gaming, content creation, and music, with exceptional directional audio precision. Its portable, durable design provides excellent sound isolation, but the tight-fi...
Read More » -
Rethinking Your Content Strategy for AI Search
Avoid overhauling content strategies for LLMs as the technology is still evolving and not fully integrated into search, so focus on maintaining clarity and consistency in messaging instead. LLMs prioritize delivering answers and enabling exploration over driving referral traffic, so view them as ...
Read More » -
Top-Rated OTC Hearing Aids of 2025: Expert Tested & Reviewed
Key factors like design, battery life, and adjustability are crucial when selecting an OTC hearing aid to ensure it meets individual needs and preferences. Battery options vary, with rechargeable models offering convenience and replaceable batteries providing extended use, but Bluetooth can...
Read More » -
AI PC Sales Slump Leaves Microsoft Partners Scrambling
The launch of AI-powered PCs has disappointed manufacturers, with weak sales and consumer confusion forcing a strategic rethink, particularly for Microsoft and its Copilot assistant. Microsoft CEO Satya Nadella is personally micromanaging Copilot's development due to its perceived lag behind riva...
Read More » -
Hasselblad Replaces Viral Water-Damaged Camera
Hasselblad initially denied a warranty replacement for a photographer's new camera after technicians found definitive evidence of water damage, which is not covered by their standard policy. The photographer publicly disputed the claim, stating the camera was never exposed to liquid, and his vira...
Read More » -
Kingston Fury Renegade G5 2TB SSD Review: Return of a Champion
The Kingston Fury Renegade G5 SSD offers a significant performance boost with PCIe 5.0 support, delivering nearly double the bandwidth of its predecessor and improved power efficiency in a single-sided M.2 2280 design. It faces pricing challenges, being more expensive than competitors like Crucia...
Read More » -
UE Wonderboom 4: 34% Off for Music Lovers
The Ultimate Ears Wonderboom 4 is a compact, durable portable speaker offering impressive 360-degree sound and up to 14 hours of battery life, ideal for both indoor and outdoor use. It features a built-in loop for easy attachment to backpacks or belts, is waterproof and dustproof with an IP67 rat...
Read More » -
Apple AirPods Pro 3 Review: Why They're Still the Best for iPhone
The AirPods Pro 3 offer a more compact and comfortable fit, supported by new foam ear tips in four sizes, based on extensive research to improve universal wearability. Key performance upgrades include twice the active noise cancellation capability and extended battery life, enhancing the core lis...
Read More » -
Why Martech Needs Quality Management to Succeed
Martech practitioners are essential for integrating quality management processes like QA and UAT, bridging marketing and IT to ensure projects meet business needs and avoid significant risks. Quality assurance focuses on technical system integrity, while user acceptance testing evaluates the cust...
Read More » -
Amazon's Grocery Vision Transforms Whole Foods
Amazon is integrating its online marketplace into Whole Foods stores, allowing shoppers to scan QR codes for additional Amazon Fresh items while maintaining the store's focus on natural and organic products. The initiative features a microfulfillment center with autonomous robots that gather orde...
Read More » -
PowerA Fusion Pro Wireless Controller Review: Skip It
The PowerA Fusion Pro Wireless Controller includes premium features like Hall effect thumbsticks and a charging dock but is hindered by significant flaws such as an uncomfortable grip and malfunctioning trigger locks. Despite having a long battery life and useful additions like a carry case and a...
Read More » -
Herman Miller Gaming Chairs: Save 20% on Embody, Aeron & More
Herman Miller is offering a 20% discount on its entire gaming chair lineup, including models like the Embody, Vantum, Aeron, and Sayl. These chairs are a premium investment, designed with ergonomic features to support posture and long-term health during extended desk sessions. Each model has dist...
Read More » -
Sennheiser Momentum True Wireless 4 Review: Still a Top Choice
Priced at $299, the Sennheiser Momentum True Wireless 4 earbuds deliver premium audio with support for high-resolution codecs, offering exceptional sound quality, comfort, and customization for discerning listeners. The earbuds feature a durable, elegant design with multiple color options, an IP5...
Read More » -
AOC 1440p 240Hz Gaming Monitor Hits Lowest Price Ever
The AOC Q27G42ZE gaming monitor is now available at its lowest-ever price of £138.95, offering a 30% discount and making it an affordable high-performance option. It features a 27-inch QHD display with a 240Hz refresh rate (overclockable to 260Hz), Fast IPS panel for quick response, and Nvidia G-...
Read More » -
Thrustmaster T248R Racing Wheel: 3-Level Force Feedback & Custom LCD
The Thrustmaster T248R racing wheel is compatible with PS5, PS4, and PC, offering upgrades like a three-level adjustable force feedback system for enhanced immersion in various racing games. It features a customizable LCD display for real-time race data and comes with the T-3PM pedal set using H....
Read More »