Topic: google ads transparency issues

  • Performance Max: Time to Rethink the For vs. Against Debate?

    Performance Max: Time to Rethink the For vs. Against Debate?

    Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals and risk tolerance. While Performance Max simplifies cross-channel advertising and benefits small businesses, critics highlight concerns like limi...

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