Topic: friction points
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Shoppers Double-Check AI Shopping Advice on Websites
AI tools accelerate product discovery and comparison but prompt shoppers to perform additional verification steps, enhancing rather than replacing the traditional research process. Trust in AI shopping assistants is limited, with only 46% of consumers fully trusting their recommendations, leading...
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Overcome Negativity Bias: Turn Customer Criticism Into Loyalty
Negativity bias is a human tendency to focus more on negative experiences than positive ones, which significantly shapes customer perception of brands. In marketing, negativity can initially capture attention but risks damaging brand trust if used deceptively or if a single negative interaction o...
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