Topic: market research
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Cashew AI Targets $90B Market Research Industry
Cashew AI offers a faster, more affordable alternative in the $90 billion market research industry by combining AI analysis with custom surveys deployed to real people. The company's hybrid approach differentiates it by generating fresh, tailored data from real human feedback, guided by expert me...
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Top 32 Enterprise Tech Startups from Disrupt Battlefield
The TechCrunch Startup Battlefield features 180 standout enterprise tech startups, in addition to the main stage competitors, showcasing novel solutions to business challenges. The highlighted startups are developing specialized AI tools for areas like content verification, financial automation, ...
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Anker-Backed Evotrex Unveils Hybrid RV
Evotrex is introducing a hybrid RV travel trailer that combines an onboard battery with a gasoline engine for extended off-grid power, using waste heat for cabin warming to boost efficiency and comfort. The company's market research shows a shift towards younger buyers seeking multi-day remote ad...
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Are You Buying Too Many Games? Most Gamers Don't
The majority of U.S. gamers (63%) purchase two or fewer new games per year, with a small group of "hyper enthusiast" players driving sales for non-free-to-play titles. This purchasing pattern challenges the industry, as smaller studios struggle for visibility against blockbuster games and free-to...
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Unlock Insight and Impact Simultaneously
The traditional division between qualitative (nuanced, human-focused) and quantitative (numerical, scale-focused) research is an artificial dichotomy that limits understanding of complex subjects. New technologies, especially AI and natural language processing, now enable **depth at scale**, allo...
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AI Startup Aaru Hits $1B Valuation in Series A Funding
Aaru, a new AI startup, has secured a major Series A funding round led by Redpoint Ventures, achieving a headline valuation of $1 billion through a multi-tier structure, though its exact size remains confidential. The company's core technology uses thousands of AI agents to simulate human behavio...
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Australia's AI Talent War Heats Up Amid Soaring Demand
Australia is experiencing an intense talent war for AI specialists, with 92% of technology leaders reporting a need for these professionals as AI shifts from experimental projects to core operational requirements. The most in-demand roles include AI Product Managers, AI Governance Specialists, an...
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What is Google Trends ?
Ever wondered what the world is searching for? Google Trends is a powerful free tool that provides a window into global curiosity. It measures the popularity of search terms over time, helping businesses spot trends, creators find topics, and anyone settle a friendly debate. Learn how it works.
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How to Find Your Target Audience (With Real Examples)
Identifying your target audience is the foundation of sustainable growth, as it sharpens messaging and improves campaign effectiveness. A target audience is a specific consumer group defined by shared traits, distinct from the broader target market and detailed buyer personas. Categorize audience...
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Bentley's 21st Century Evolution: Beyond Technology
The luxury automotive sector is undergoing transformation due to rising competition from Chinese EV manufacturers, which are gaining ground with advanced, competitively priced vehicles. Established European brands emphasize heritage, craftsmanship, and storytelling as key differentiators, though ...
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Samsung Unpacked July 2025: Galaxy Z Fold 7, Watch 8 Ultra & More
Tech recommendations are based on hands-on testing, market research, and comparisons, incorporating manufacturer specs, expert reviews, and user feedback for accuracy. Affiliate links fund research without influencing editorial independence, with strict fact-checking and prompt corrections to ens...
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Master AI Search: Entity Maps, Structured Data & IndexNow
Generative engine optimization (GEO) is emerging as a new discipline focused on making content discoverable by AI systems, shifting the rules of visibility beyond traditional SEO. Content must provide unique information gain, such as original research or data, to capture AI attention and stand ou...
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Personalized Search: How Brands Can Adapt to User-Specific Results
Search results are now highly personalized, varying by user and location, making consistent brand visibility a major challenge for marketers. The rise of generative AI and social media for discovery has shifted focus from traditional SEO to managing brand perception across countless unique user j...
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3 AI Growth Hacks to Stand Out & Get Ahead
The business landscape is being fundamentally reshaped by generative AI, eroding traditional advantages and requiring a shift from linear planning to a continuous, adaptive cycle of learning and scaling known as the Loop. High-performing brands are distinguished by having a clearly documented and...
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Top 10 Quotes From the November MarTech Conference
The MarTech Conference focused on AI's expanding role in marketing, featuring discussions on how it reshapes strategies, governance, and workflows, with sessions available for free on-demand viewing. Key insights emphasized that AI requires strong governance, quality data input, and human oversig...
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Agentic Commerce: The New Way Shoppers Hunt for Deals
AI is rapidly becoming central to online shopping, with 78% of consumers having used it for shopping or product research in the last three months, indicating a shift toward agentic commerce. Consumers primarily use AI to find the best deals (36%), save time (17%), and get personalized suggestions...
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EDB Opens Dubai Hub to Boost GCC's Sovereign AI Leadership
EnterpriseDB has opened a new regional headquarters in Dubai to advance sovereign AI capabilities in the GCC, announced during GITEX Global 2025. Research shows that 17% of enterprises in the UAE and Saudi Arabia are "Deeply Committed" to sovereign AI, surpassing the global average and achieving ...
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Struggling With AI ROI? The Human-Centric Solution
A recent MIT study found that up to 95% of enterprise AI projects fail to deliver meaningful results, highlighting widespread underperformance in generating ROI. Research identifies a critical trust gap, with businesses rapidly adopting AI but lacking confidence in its reliability, exacerbated by...
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ChatGPT Users Still Prefer Google, New Data Reveals
ChatGPT has seen rapid growth, but 95.3% of its users still use Google, highlighting Google's dominance in the search landscape. Despite ChatGPT's 5.8 billion visits in August, Google's 83.8 billion visits show it remains the primary source for online searches and traffic. AI tools like ChatGPT a...
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CBP Seeks AI Quantum Sensors to Detect Fentanyl in Vehicles
U.S. Customs and Border Protection is funding a prototype system that integrates **quantum sensors with an artificial intelligence database** to detect illicit substances like **fentanyl** concealed in vehicles and cargo. The project, backed by a $2.4 million contract with General Dynamics, is pa...
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Ditch Spotify Premium: 3 Cheaper Music Streaming Alternatives
Several affordable alternatives to Spotify Premium exist, offering robust music libraries and excellent features for a lower monthly cost, making it worthwhile to compare services based on budget and listening habits. Apple Music provides significant value through its Apple One subscription bundl...
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Amazon Quick Suite: Break Data Silos & Streamline Workflows
Marketing teams struggle with fragmented data silos that hinder strategic decision-making, a problem particularly acute for midsize companies. Amazon's Quick Suite platform addresses this by centralizing data from diverse applications and tools, providing a unified access point that requires mini...
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Rising AI Chatbots Face Consumer Skepticism
Businesses are rapidly adopting conversational AI, with 63% in advanced development stages and 85% of consumers having used AI agents, but a significant gap exists between business confidence (90%) and actual consumer satisfaction (59%). Consumer satisfaction with AI interactions is improving, ri...
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Shoppers Double-Check AI Shopping Advice on Websites
AI tools accelerate product discovery and comparison but prompt shoppers to perform additional verification steps, enhancing rather than replacing the traditional research process. Trust in AI shopping assistants is limited, with only 46% of consumers fully trusting their recommendations, leading...
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CommanderAI Aims to Be the Salesforce of Waste Management
CommanderAI is a specialized CRM and sales prospecting platform for the waste management industry, founded by David Berg in 2024 to modernize traditional pen-and-paper and door-to-door sales methods. The platform uses AI to identify and segment potential clients unique to waste management, such a...
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iPhone 17's Potential Makeover: Could It Be Enough?
Consumers often upgrade to a new iPhone out of necessity when their older device becomes slow or fails, rather than for revolutionary features. The iPhone 17 is expected to offer refinements like a ProMotion display and updated design, providing meaningful improvements for users upgrading from ol...
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Dead Island 2 Delayed 8 Years to Avoid 'Franchise-Killing' Flop
Dead Island 2's eight-year delay was strategic, as player feedback revealed critical flaws in early versions, preventing a potential franchise-killing flop. Initial playtests showed the game was unengaging, prompting a complete overhaul and studio changes to align with player expectations. Despit...
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Can't Afford a Vacation? This AI App Sells You Fake Ones
A new wave of AI applications generates fake vacation photos, allowing users, often middle to low-income individuals, to mentally escape and visualize a life of luxury they cannot afford as a form of therapy or goal manifestation. These tools, such as Endless Summer and various "AI manifestation"...
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Viewers More Receptive as TV Ad Experience Improves, New Research Shows
Viewers are becoming more receptive to TV ads, especially on streaming services, due to improved ad experiences like shorter breaks and economic pressures to lower subscription costs. Financial concerns are a major driver, with two-thirds of viewers now preferring to save money over avoiding ads,...
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How a Few Companies Are Winning Big With AI
A vast majority of companies are failing to see financial returns from AI investments, with studies showing most projects have stalled or underperformed despite widespread adoption. Top-performing "Pacesetters," about 13-14% of companies, succeed by treating AI as a core organizational operating ...
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AI Shopping Assistants: 60% of Consumers Plan to Adopt in 2025
The retail sector is rapidly adopting AI shopping assistants, with 60% of consumers planning to use them within the next year, changing how products are discovered and purchased. Retailers face both opportunities and risks, as AI systems may shift loyalty from brands to algorithmic logic, with su...
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Honda's Surprising Leap Into Reusable Rockets
Honda successfully launched and landed a reusable rocket prototype in Japan, marking a significant expansion beyond its traditional automotive products into space technology. The company's space initiative aims to support mobility and communication networks through satellites, which are essential...
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Podcast Ads Drive 67% of Purchase Decisions
Podcast advertising significantly influences purchasing decisions, with 67% of global listeners buying products based on host recommendations and 84% having their opinions changed by podcasters. Listeners perceive podcast hosts as "narrative influencers" who build trust through authentic storytel...
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Marketers Acknowledge AEO's Value, But Hesitate to Act
A majority of marketers recognize that answer engine optimization (AEO) will transform digital strategy within three years, yet only 20% have started implementing it, despite over half reporting a decline in organic search traffic. Uncertainty about traffic from large language models is widesprea...
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The Ultimate Apple Watch Upgrade: What It Really Needs
Apple Watch shipments have declined for five consecutive quarters due to decreased consumer demand and a lack of substantial new features, challenging Apple to reinvigorate the product line. Potential upgrades include hardware improvements like satellite communication and blood pressure monitorin...
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Surviving the AI Ad-Pocalypse
Generative AI is rapidly transforming advertising by enabling brands to create marketing content faster and cheaper, though this risks producing generic and forgettable ads. Consumer reactions to AI-generated ads are mixed, with subtle uses often going unnoticed and accepted, while obvious AI vis...
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