Topic: data interoperability
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OSI: A New Way to Evaluate Martech Vendors
The adoption of open semantic data standards, like OSI, shifts vendor evaluation from technical integration hurdles to assessing genuine data compatibility, enabling tools to communicate seamlessly. This framework provides a common, machine-readable model for marketing data, allowing for a compos...
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AI Revolutionizes Advertising Technology
AI is enhancing advertising by improving existing processes like ad measurement, fraud detection, and brand safety, allowing for greater precision and efficiency in operations. The technology is automating manual workflows, such as using conversational AI to interact with campaign data and manage...
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