Topic: campaign limits
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Google Ads Quietly Doubles Negative Keyword List Limit
Google may have quietly increased the maximum number of keywords allowed in a campaign-level negative keyword list beyond the documented 5,000 limit, potentially benefiting large-scale advertisers. Negative keyword lists are crucial for preventing ads from appearing on irrelevant search queries, ...
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Google vs. Microsoft: Performance Max Compared
Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with distinct features and implementations across platforms. Key principles include using asset groups instead of ad groups, requiring conversion-focu...
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