Topic: video assets
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Google Expands Video Limits in Performance Max Tests
Google's Performance Max platform is reportedly expanding the video asset limit per Asset Group from five to fifteen, allowing for more comprehensive creative strategies. This change enables advertisers to include videos in all primary aspect ratios within a single group, streamlining campaign ma...
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GMC Video Assets Section Now Live With Content
Google's Merchant Center now automatically populates a Video Assets section with content from linked sources like YouTube, centralizing commerce-ready creative assets for advertisers. This automation allows brands to potentially increase visibility across Google's shopping surfaces with minimal e...
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Google Ads Tests Twitter Creatives for PMax Campaigns
Google is testing a feature that automatically suggests video content from X (formerly Twitter) for use in advertisers' Performance Max campaigns, indicating a move toward cross-platform ad integration. Advertisers must confirm they have legal rights to these videos, which are sourced via third-p...
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Google Merchant Center Now Supports Video Assets
Google Merchant Center now supports video assets, enabling brands to upload and manage videos directly in product feeds to enhance visibility across Google's search, Shopping, and other platforms. A new "Creative Content" section integrates with Google Ads, simplifying creative management by sync...
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Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment. This integration addresses a key challenge by sourcing product-specific video content at scale, which is especially beneficial for ...
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Google vs. Microsoft: Performance Max Compared
Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with distinct features and implementations across platforms. Key principles include using asset groups instead of ad groups, requiring conversion-focu...
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