Topic: ad relevance
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Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment. This integration addresses a key challenge by sourcing product-specific video content at scale, which is especially beneficial for ...
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Google Introduces New Global 'Sponsored' Ad Labels
Google is introducing a new "Sponsored results" label to group text and Shopping ads under a single, more noticeable heading, enhancing user recognition of paid content. Users gain the ability to hide entire sections of sponsored content directly from search results, offering greater control over...
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Google's New Ads & Podcast: PPC Trends to Watch
Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform updates and AI tools. Google activated key features for its Demand Gen campaigns, including Shoppable CTV and Attributed Branded Searches, to enhance pe...
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