Topic: merchant center
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Google Tests New Brand Profiles in Merchant Center Next
Google is piloting Brand Profiles in Merchant Center Next, giving retailers a dedicated space on Search to showcase their brand story, values, and promotions. The feature helps merchants stand out with multimedia content and offers, aiming to influence shoppers early in the decision process, thou...
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Google Merchant Center's Product Studio Now Edits Images & Adds Animations
Google has enhanced its Product Studio with three new AI-powered features: animating static images into videos, one-click background removal, and image upscaling to improve resolution. These integrated tools streamline creative workflows, lowering the barrier for merchants to produce professional...
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Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment. This integration addresses a key challenge by sourcing product-specific video content at scale, which is especially beneficial for ...
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Track Google Shipping & Returns in Search Console
Google now allows merchants to submit shipping and return policy information directly via Google Search Console, removing the need for a Google Merchant Center account and enabling e-commerce sites to display these details in search results. Merchants can choose between configuring policies in Se...
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Google's New Small-Business Hub: Tools for Growth
Google has launched a centralized small-business resource hub to help companies establish and grow their digital presence by providing essential tools and support in one location. The hub organizes key services like Business Profile, Google Ads, and Analytics in a logical sequence, simplifying th...
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Google Launches Three-Tier Store Widget Program for Retailers
Google has expanded its store widget program with a three-tier system, allowing online retailers to embed dynamic badges that display trust signals like ratings and reviews to boost consumer confidence and sales. The widgets automatically update with the latest store data from Merchant Center, he...
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Google Launches Loyalty Tools for Retail Merchants
Google has launched new tools for retailers to display loyalty program benefits like member pricing and shipping perks directly in search and shopping results, enhancing visibility and customer engagement. The initiative includes a loyalty goal in Google Ads to optimize campaigns for repeat custo...
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Google Tests Regional Pricing in Shopping Ads
Google is testing a beta feature that lets retailers display region-specific loyalty program prices directly within their Shopping ads, aiming to localize promotions and highlight member benefits efficiently. This feature provides merchants with greater flexibility to tailor pricing to local mark...
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Google's 2025 Review: The Future of PPC Revealed
Google's 2025 advertising updates were dominated by AI, driving automation and reshaping core platforms like Search, YouTube, and Performance Max toward a more visual, data-centric future. Key product launches focused on new ad placements in AI-powered search experiences and enhanced transparency...
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Google Unveils AI Checkout & Business Agent Protocol
Google is launching a new "agentic commerce" system, featuring a Universal Commerce Protocol for in-search checkout and AI Business Agents that act as virtual sales associates for brands. These features allow consumers to research, compare, and complete purchases entirely within Google's ecosyste...
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Google Tightens Shopping Ad Rules Before 2026
Google is expanding Shopping ad promotions to include subscription-based offers and common retail abbreviations like BOGO, giving merchants more flexible tools to highlight value beyond price. A market-specific update in Brazil now supports promotions tied to specific payment methods, such as cas...
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