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  • Google Launches Loyalty Tools for Retail Merchants
    August 27, 2025
    80%

    Google Launches Loyalty Tools for Retail Merchants

    Google has launched new tools for retailers to display loyalty program benefits like member pricing and shipping perks directly in search and shopping results, enhancing visibility and customer engagement. The initiative includes a loyalty goal in Google Ads to optimize campaigns for repeat custo...

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  • Google Tests Regional Pricing in Shopping Ads
    December 6, 2025
    75%

    Google Tests Regional Pricing in Shopping Ads

    Google is testing a beta feature that lets retailers display region-specific loyalty program prices directly within their Shopping ads, aiming to localize promotions and highlight member benefits efficiently. This feature provides merchants with greater flexibility to tailor pricing to local mark...

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Related Topics

merchant center (2) market availability (1) shopping ads (1) Campaign Optimization (1) loyalty pricing (1) geographic availability (1) beta feature (1) beta testing (1)