Topic: beta feature

  • Google Tests Regional Pricing in Shopping Ads

    Google Tests Regional Pricing in Shopping Ads

    Google is testing a beta feature that lets retailers display region-specific loyalty program prices directly within their Shopping ads, aiming to localize promotions and highlight member benefits efficiently. This feature provides merchants with greater flexibility to tailor pricing to local mark...

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  • Google Adds Seasonal Bid Controls for App Campaigns

    Google Adds Seasonal Bid Controls for App Campaigns

    Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...

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  • Reddit Launches 6-Second Video Ads to Boost Engagement

    Reddit Launches 6-Second Video Ads to Boost Engagement

    Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...

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