Topic: beta feature

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  • Google Adds Seasonal Bid Controls for App Campaigns
    September 23, 2025

    Google Adds Seasonal Bid Controls for App Campaigns

    Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...

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  • Reddit Launches 6-Second Video Ads to Boost Engagement
    September 16, 2025

    Reddit Launches 6-Second Video Ads to Boost Engagement

    Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...

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Related Topics

user engagement (63) beta testing (58) cost efficiency (48) google ads (32) google announcement (10) media consumption (8) campaign management (8) brand storytelling (7)