Topic: cost efficiency
-
Ditch Cost Per Conversion: Measure This Instead
Focusing solely on cost per conversion can limit growth, as the primary goal should be achieving a required volume of conversions, with cost being a secondary consideration. Efficiency metrics can be misleading, similar to an apple orchard where minimizing cost per apple leaves most of the crop u...
Read More » -
Why Brands Are Ditching Agencies for New Strategies
Companies are increasingly moving marketing functions in-house, primarily driven by cost reduction and the desire for greater control, responsiveness, and alignment with brand values. Brands now demand clear value and measurable ROI from agencies, with dissatisfaction over perceived value becomin...
Read More » -
Canon Launches corrPRESS iB17 for Industrial Corrugated Printing
Canon has launched the corrPRESS iB17, an industrial inkjet press for high-volume corrugated packaging, achieving speeds up to 8,000 m²/h and offset-quality results with water-based inks on boards up to 1.7 meters wide. The press supports cost-effective short to medium runs, automates operations ...
Read More » -
The Complete AI SOC Platform: End-to-End Security
Modern security operations centers struggle with excessive alerts, detection gaps, and a shortage of skilled staff, leading to inefficiencies and vulnerabilities. Exaforce addresses these issues with a unified platform using multi-model AI and automation for enhanced threat detection, intelligent...
Read More » -
Reddit Launches 6-Second Video Ads to Boost Engagement
Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...
Read More » -
Electric Truck Savings: It's All About When You Charge
Transitioning to electric fleets requires evaluating charging logistics, operational downtime, and electricity rates, as long-term savings depend on strategic energy management. Many fleet operators plan to adopt electric vehicles but face challenges with charging times, prompting pilot programs ...
Read More » -
Zixi & OKAST Partner for Global FAST Channel Scalability
OKAST integrated Zixi's SDVP and ZEN Master to improve operational reliability, visibility, and cost-efficiency for its global streaming services. The integration resolved persistent issues like latency and blackouts, enabling seamless high-quality live stream delivery without architectural overh...
Read More » -
Claude Haiku 4.5 matches top AI models at a fraction of the cost
Anthropic released Claude Haiku 4.5, a compact AI model that matches the performance of its earlier Sonnet 4 model while being faster and one-third the cost. The model is designed for efficient coding assistance and rivals top-tier models in specific tasks but lacks the extensive general knowledg...
Read More » -
Anthropic Debuts Faster, Leaner Haiku AI Model
Anthropic has launched Claude Haiku 4.5, a highly efficient AI model that offers performance comparable to its mid-tier Sonnet 4 at one-third the cost and double the speed, targeting developers and businesses. The model achieves competitive benchmark scores, such as 73% on SWE-Bench and 41% on Te...
Read More » -
Score AMD's Ryzen 7 7800X3D for Just $338 in Prime Day Deal
The AMD Ryzen 7 7800X3D offers top-tier gaming performance at a discounted price of $338, making it a highly compelling choice for new builds or upgrades. It features eight cores, 16 threads, and 96MB of L3 cache from AMD's 3D V-Cache technology, which reduces latency and enhances gaming efficien...
Read More » -
AI-Generated Film 'Critterz' Backed by OpenAI Eyes Cannes Debut
AI-generated filmmaking is entering the mainstream with the OpenAI-backed project *Critterz*, aiming to produce a feature-length animated film by blending human creativity with machine-generated visuals for greater speed and cost-efficiency. The use of AI in film production raises questions about...
Read More » -
Boost Manufacturing ROI with ERP and Automation in 2026
Before investing in new automation, manufacturers should audit existing processes with modern ERP systems to identify untapped efficiency and defer unnecessary capital expenditure. Automation technology is increasingly affordable and helps address labor shortages and rising costs, making it acces...
Read More » -
How Much RAM Do You Really Need in 2025? (Mac & Windows Guide)
16GB of RAM is the recommended minimum for most users in 2025, especially on Windows, to ensure smooth multitasking and responsiveness. RAM requirements vary by usage: light tasks may suffice with 8GB, while gamers, creators, and professionals should consider 32GB or more. The type of RAM matters...
Read More » -
Ukraine Testing Doubles Drone Radar Range With Simple Software Patch
Ukraine has significantly enhanced its drone detection range by implementing a simple software update to existing radar systems, doubling their effectiveness. This upgrade is critical as Russia escalates mass drone assaults using cost-effective, modified Iranian Shahed drones that challenge tradi...
Read More » -
LG Founder's Grandson Partners with AI Firm to Revolutionize Filmmaking
Utopai East, a joint venture between Stock Farm Road and Utopai Studios, is developing specialized infrastructure to support AI-driven film and television production, addressing the significant energy and data demands of these technologies. The partnership aims to use AI initially for cost reduct...
Read More » -
Nutanix on OVHcloud vs. Traditional Virtualization: Enterprise Comparison
Nutanix on OVHcloud offers a hyperconverged infrastructure that integrates storage, computing, and virtualization into a single platform, providing scalability and cloud flexibility with managed control. Traditional virtualization maximizes server utilization and reduces hardware costs but faces ...
Read More » -
ExaGrid 7.4.0 Adds New MSP Features for Tiered Backup Storage
ExaGrid's Version 7.4.0 introduces features tailored for Managed Service Providers (MSPs), enhancing data protection and streamlining billing and operations on its Tiered Backup Storage platform. The update allows MSPs to host multiple clients securely on a single system with dedicated shares, en...
Read More » -
4 Time-Saving Strategies to Boost Security Monitoring
Traditional SIEM systems face challenges with data latency, storage costs, and processing overhead, making it difficult to balance comprehensive security visibility with budget constraints. Time series data approaches enable faster anomaly detection and long-term threat hunting by providing immed...
Read More » -
Biwin Black Opal X570 2TB SSD Review: A Solid Mid-Range Choice
The Biwin Black Opal X570 2TB SSD offers impressive PCIe 5.0 speeds at an affordable price, using a DRAM-less eight-channel controller to balance cost and performance. It utilizes Host Memory Buffer (HMB) technology to borrow system memory, maintaining strong sequential and random performance wit...
Read More » -
Luma AI's New 'Reasoning' Video Model: What Sets It Apart
Luma AI's Ray3 model introduces multimodal reasoning, enabling a structured, human-like creative process for generating professional-grade videos. Ray3 is accessible via Luma's Dream Machine and Adobe Creative Cloud, offering 4K HDR output and the ability to deconstruct prompts into iterative ste...
Read More » -
Space42 & Viasat Launch Equatys for Global 5G Direct-to-Device Services
UAE's Space42 and US-based Viasat have formed a joint venture called Equatys to deliver Direct-to-Device services and integrate Mobile Satellite Services into a 5G framework. Equatys will use a shared "space tower" infrastructure and over 100 MHz of MSS spectrum to provide cost-effective, scalabl...
Read More » -
AJA Unveils BRIDGE LIVE 12G-4 for Professional Video Workflows
AJA Video Systems has launched the BRIDGE LIVE 12G-4, a compact IP video workflow solution that supports multi-channel UltraHD video with four bi-directional 12G-SDI ports and flexible encoding/decoding across various protocols. The device addresses modern broadcast challenges by enabling secure,...
Read More » -
AMD Radeon AI PRO R9700: Professional AI Workstation GPU Now Available
The AMD Radeon AI Pro R9700 is a $1299 workstation GPU designed for efficient, scalable AI model training and operation on both Linux and Windows platforms. It features the advanced RDNA 4 architecture and 32GB of GDDR6 memory, enabling local execution of medium to large AI models for enhanced da...
Read More » -
CommScope and Nokia Launch Joint FTTH Solution
CommScope and Nokia have launched a joint FTTH solution for the Asia-Pacific region, integrating CommScope's FLX™ ODN terminals with Nokia's Broadband Easy platform to speed up deployment and improve operational efficiency. The collaboration aims to reduce installation errors and costs by enablin...
Read More » -
Distributed Storage Startup Challenges Cloud Giants
The AI boom is driving demand for specialized computing providers, but most businesses still rely on major cloud platforms like AWS, Google Cloud, and Microsoft Azure for storage, which are not optimized for distributed AI workloads. Tigris Data is addressing this gap by building a decentralized ...
Read More » -
Build Your Own VR Headset With 3D Printing
Building a DIY VR headset with 3D printing and affordable components offers a customizable and cost-effective entry into immersive technology, as demonstrated by CNCDan's project. The headset features a 2880x1440p resolution using dual LCD screens and adjustable lenses for comfort, with motion tr...
Read More » -
Paper-Thin Steel Reinvents Bridge Construction
Rust is the primary threat to modern concrete infrastructure, causing premature failure in steel rebar and requiring costly repairs or replacements for about one-third of U.S. bridges, with projected expenses nearing $400 billion over the next decade. Engineers use temporary solutions like epoxy ...
Read More » -
Splunk & Snowflake: Federated Search Without Data Movement
Splunk Federated Search for Snowflake enables unified queries across Splunk machine data and Snowflake business data without moving data or using ETL processes, enhancing analysis efficiency and security. Announced at Splunk .conf 25, this integration allows joint customers to perform cross-platf...
Read More » -
Dynatrace & Crest Data: Fast-Track Your Observability Migration
Dynatrace and Crest Data Systems have partnered to offer a streamlined migration solution for enterprises transitioning from traditional monitoring tools to Dynatrace's AI-powered observability platform. The collaboration provides purpose-built tools for faster dashboard and alert transfers, leve...
Read More » -
Next-Gen CPUs: Supercharging High-Performance Computing
CPUs remain foundational due to their flexibility, compatibility, and cost efficiency, ensuring reliable performance with minimal software disruption across applications. Innovations in chiplet architecture, integrated memory, and hybrid designs are expanding CPU capabilities, balancing performan...
Read More » -
Affinda's New AI Platform Makes Document Processing Effortless
Affinda's new agentic AI platform automates document workflows with exceptional accuracy, enabling companies to build custom models in minutes rather than months. The platform uses advanced AI with persistent memory to learn instantly from interactions, overcoming the limitations of traditional s...
Read More » -
Cloud vs. On-Prem vs. Hybrid: The Future of Workflows at Streaming Media 2025
The future of media workflows involves a strategic balance between cloud, on-premise, and hybrid models, driven by cost efficiency, scalability, and operational resilience. A panel at Streaming Media 2025 will challenge assumptions and explore scenarios where different infrastructure solutions pr...
Read More » -
Top 7 Email Marketing Tools for Lawyers in 2025
Email marketing offers law firms a high ROI of $36 for every dollar spent by maintaining client relationships, generating referrals, and attracting new business while complying with ethical standards. Legal professionals use targeted email campaigns to engage clients and leads, share expertise, p...
Read More » -
6 Lessons from 50 AI Agents' First Performance Reviews
McKinsey's review of over 50 agentic AI implementations shows they require significant development and are not universally suitable, with human colleagues often dissatisfied with output quality. AI agents perform best when integrated into complete workflows rather than used standalone, particular...
Read More » -
Google Ventures Doubles Down on Blacksmith Just 4 Months After Seed Round
Blacksmith, a startup specializing in continuous integration and delivery optimization, has secured a $10 million Series A investment led by Google Ventures, following strong early traction and rapid growth. The company differentiates itself by using high-performance, gaming-grade CPUs, which it ...
Read More » -
Terra Oleo's Microbes: A Sustainable Palm Oil Alternative
Shen Ming Lee co-founded Terra Oleo to address the environmental harm of the palm oil industry by producing sustainable oils from agricultural waste using microbial fermentation. The startup recently secured $3.1 million in funding and is focusing on high-value specialty oils for cosmetics and ph...
Read More » -
UAE Sovereign Launchpad Now Live: e& and AWS Partnership
The UAE Sovereign Launchpad, a sovereign cloud platform developed by e& and AWS, is now fully operational to provide secure, compliant cloud and AI services for government and regulated industries, with endorsement from the UAE Cybersecurity Council. It enables sectors like healthcare and finance...
Read More » -
Dynatrace & Crest Data: Accelerate Your Observability Migration
Dynatrace and Crest Data have partnered to offer a streamlined migration solution for enterprises transitioning from legacy monitoring systems to the Dynatrace observability platform. The collaboration provides accelerated migration, enterprise-scale observability with Dynatrace Grail, and intell...
Read More » -
Qatar's First Commercial Internet Exchange Launches in Doha
Qatar has launched its first commercial Internet Exchange, Doha IX, in partnership with Ooredoo and DE-CIX, aiming to establish the country as a regional connectivity hub. Doha IX provides a secure, neutral, and high-performance interconnection environment for various networks, reducing latency a...
Read More » -
DeepSeek's New AI Model Challenges Alibaba Qwen and OpenAI
DeepSeek has launched an experimental AI model, DeepSeek-V3.2-Exp, challenging competitors like Alibaba and OpenAI with its advanced Sparse Attention technology that cuts computational costs and boosts performance. The company introduced a 50% reduction in API pricing to lower adoption barriers a...
Read More » -
Meta Launches Business AI & New Generative Tools
Meta has launched a suite of AI products, including a Business AI concierge service, generative video tools, and enhanced creative features, to help advertisers scale marketing efforts more efficiently and cost-effectively. The new offerings enable personalized customer interactions, AI-generated...
Read More » -
Moxion Founder Returns After Bankruptcy to 'Finish What We Started'
Moxion Power, a startup that raised over $110 million to replace diesel generators with portable batteries, went bankrupt last year, leading to over 400 layoffs and asset liquidation. The original founder has launched Anode Technology with $9 million in seed funding, applying lessons learned to f...
Read More » -
Tesla's Megablock Slashes Renewable Energy Storage Costs
Tesla's Megablock is a pre-engineered system that reduces renewable energy storage installation time by 23% and construction costs by up to 40% by shifting assembly to the factory. It integrates hardware and software to help energy companies quickly meet rising electricity demands from data cente...
Read More » -
Liquid C2 & AvePoint Partner to Accelerate Africa's Cloud Transformation
A strategic partnership between Liquid C2’s Cloudmania and AvePoint aims to accelerate secure cloud adoption across Africa by integrating advanced data protection and governance tools. The collaboration enhances Cloudmania’s Microsoft-based offerings, providing businesses with improved security, ...
Read More » -
CISO Strategies: Maximizing Impact with Limited Resources
CISOs can maintain strong cybersecurity on limited budgets by maximizing the value of existing tools and forming strategic alliances instead of seeking more funding. Understanding and fully utilizing current security solutions, along with building strong vendor relationships, can uncover addition...
Read More » -
Samsung 990 Pro 4TB SSD Drops to $270 - Under 7 Cents Per GB
The Samsung 990 Pro 4TB SSD is now priced at $270, offering high capacity at under seven cents per gigabyte and excellent value for performance users. It delivers top-tier speeds up to 7,450 MB/s read and 6,900 MB/s write, with durability features like a five-year warranty and 2,400 TBW rating. T...
Read More » -
Account-Based Marketing for Small Business Success
Account-based marketing (ABM) is now accessible to small businesses due to affordable technology and automation, enabling them to focus on high-value accounts for growth and stronger customer relationships. Small businesses can achieve significant benefits from ABM, including revenue increases ov...
Read More » -
Waymo Expands Robotaxi Service to 3 New Cities
Waymo is expanding its commercial robotaxi service to San Diego, Las Vegas, and Detroit, with a planned public rollout next year to accelerate its driverless technology deployment. The expansion requires regulatory approvals in Nevada and Michigan, and the company faces local opposition in other ...
Read More » -
Omnix Launches Matterport Digital Twin Solutions in Saudi Arabia
Omnix International has launched advanced Matterport digital twin solutions in Saudi Arabia, targeting key sectors like AEC, Real Estate, and Oil & Gas to support the Kingdom's digital transformation and enhance project efficiency, cost savings, and collaboration. The initiative aligns with Saudi...
Read More » -
AI Showdown: GPT-5, Claude, and Gemini's Surprising Real-World Test Results
Despite the hype, enterprise AI has a high failure rate, with 95% of projects not meeting expectations and often producing subpar work that requires significant human correction. OpenAI introduced a new evaluation framework, GDPval, which measures AI performance on 1,320 real-world, economically ...
Read More »
