Topic: brand storytelling
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Master Your Brand Story in the Age of Generative AI
Generative AI is changing how consumers discover and perceive brands, requiring consistent and accurate storytelling across all digital touchpoints to shape reliable AI-generated responses. Brands can influence AI by developing intent-driven content strategies and ensuring technical optimizations...
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Google Tests New Brand Profiles in Merchant Center Next
Google is piloting Brand Profiles in Merchant Center Next, giving retailers a dedicated space on Search to showcase their brand story, values, and promotions. The feature helps merchants stand out with multimedia content and offers, aiming to influence shoppers early in the decision process, thou...
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Human + AI: The Future of Marketing Partnership
AI-driven search tools are reducing website clicks, with nearly 60% of searches ending without a site visit, yet this technology offers businesses a chance to outperform competitors through more meaningful engagement. HubSpot's Loop Marketing framework provides a strategy combining AI and human i...
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HubSpot Launches New AI Playbook as Content Marketing Declines
HubSpot introduced a new AI-driven marketing playbook in response to declining content effectiveness due to Google algorithm updates and the rise of LLM-based search tools. The Marketing Hub now includes AI features like Marketing Studio and AI-powered email tools to automate tasks, enhance perso...
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How Zero-Click Search Impacts Small Brands' Online Visibility & Budgets
Zero-click search and AI tools like ChatGPT are reshaping digital visibility, forcing brands to focus on conversational search results rather than traditional keyword rankings. Brands are balancing performance marketing with broader awareness efforts, investing in diverse content formats and cohe...
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Reddit Launches 6-Second Video Ads to Boost Engagement
Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...
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Bentley's 21st Century Evolution: Beyond Technology
The luxury automotive sector is undergoing transformation due to rising competition from Chinese EV manufacturers, which are gaining ground with advanced, competitively priced vehicles. Established European brands emphasize heritage, craftsmanship, and storytelling as key differentiators, though ...
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Google Merchant Center Now Supports Video Assets
Google Merchant Center now supports video assets, enabling brands to upload and manage videos directly in product feeds to enhance visibility across Google's search, Shopping, and other platforms. A new "Creative Content" section integrates with Google Ads, simplifying creative management by sync...
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