Topic: brand visibility
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Digital Visibility: The Key to Building or Breaking Brand Trust
Online brand perception is now shaped by both traditional search results and generative AI platforms, directly influencing public trust and credibility. Businesses must actively manage their digital presence across these platforms to ensure accurate information and counter misinformation from ext...
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Google Expands AI Overview Ads to New Markets
Google is expanding its AI Overview advertisements to key English-speaking regions outside the U.S., with full rollout expected by the end of 2025, integrating ads into AI-powered search results. This expansion allows brands to place ads directly within AI-generated summaries, offering new engage...
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From AI Mentions to Strategy: Mastering KPIs in the LLM Era
Marketers must adapt to AI-driven information platforms where brand visibility depends on inclusion in AI-generated responses, making presence in conversational outputs as critical as traditional search rankings. Key performance indicators now include mentions in AI answers, sentiment analysis of...
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Beyond E-E-A-T: Branding, Survival, and SEO's Future
Branding is essential for digital success as authentic identity strengthens search performance and builds trust with both users and AI systems, moving beyond technical SEO to human-centered approaches. Survey data shows a shift towards brand-focused strategies, with improved visibility and cross-...
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YouTube's AI Search Dominance: 200x More Citations
YouTube dominates AI-generated search results, receiving approximately 200 times more citations than its closest video platform competitor across major AI systems like ChatGPT and Google's products. In Google AI Overviews, YouTube holds the top domain position with 29.5% of citations, significant...
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Pinterest Tests New Ads to Target High-Intent Shoppers
Pinterest has launched **Top of Search ads**, placing sponsored content in the first ten search results and Related Pins section to connect brands with users actively exploring ideas. These ads target shoppers during discovery, leveraging that 96% of searches are unbranded, and have shown a 29% h...
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Boost Brand Awareness When Organic Traffic Stalls
The rise of zero-click search, where users get answers directly from search results, is creating an awareness gap by reducing website traffic and brand attribution opportunities. Marketers must adopt a blended strategy, using paid advertising to guarantee visibility for informational queries and ...
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Why AI Overview Citations Don't Drive Clicks (And How to Fix It)
Citations in Google's AI Overviews do not guarantee website traffic and often underperform traditional blue links in click-through rates, despite boosting brand authority. The top AI Overview citation generates a CTR similar to a blue link in position six, with performance dropping sharply, while...
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Reddit and Google Deepen AI Partnership in New Talks
Reddit and Google are negotiating to integrate Reddit's content more deeply into Google's AI tools, potentially changing how information is curated and presented. Reddit is pursuing a dynamic pricing model for its data, aiming to be compensated as an essential supplier based on the value of its u...
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AI Browsers: The Future of Marketing is Here
AI-powered browsers from Perplexity and OpenAI are transforming online search by offering conversational, context-aware interactions instead of traditional keyword queries. These browsers use AI agents to provide direct answers and streamline user journeys, potentially reducing the need for multi...
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Master AI Search: Boost Your Brand Visibility [Webinar]
AI Overviews and large language models are transforming online information retrieval, making traditional SEO insufficient and requiring new strategies for visibility. Brand visibility has become a key metric as AI tools provide personalized answers, shifting focus from traditional rankings to dyn...
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Survey: 87% Use AI Search Summaries, 84% Shop with AI
A large majority of U.S. adults, 87%, regularly read AI-generated summaries in search results, and 84% use AI tools during shopping, indicating a major shift in information gathering and purchasing habits. While AI summaries are a common starting point, many users seek additional information, wit...
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AI's Impact on Paid Media, User Behavior & Brand Visibility
AI has evolved from automating bids to fundamentally reshaping how brands connect with audiences, optimize campaigns, and measure impact, forcing marketers to adapt their strategies. It now powers entire campaign formats, enabling smarter budgeting and targeting by processing real-time signals an...
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Optimizing Email for AI Inboxes & Zero-Click Journeys
Zero-click marketing is becoming essential as AI-powered inboxes automatically display content, reducing the importance of traditional metrics like opens and clicks. AI tools parse emails to highlight key details directly in the inbox, enhancing user experience but challenging marketers with less...
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Host a Side Event at Disrupt 2025: Apply Now
TechCrunch Disrupt 2025 will take place from October 27–29 in San Francisco, attracting over 10,000 attendees including founders, investors, and tech leaders. Side Events, which are unofficial meetups like workshops and dinners, are a key part of the experience and offer promotional support to he...
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Google AI vs. ChatGPT: Which Recommends Brands Better?
Google AI Overviews and ChatGPT frequently offer conflicting brand recommendations, with a recent study showing they disagree nearly two-thirds of the time, highlighting challenges in generative search optimization. Google AI Overviews mentioned brands in 36.8% of queries and averaged 6.02 brands...
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Google Vision Match vs. Traditional Search: Early Insights on AI's New Shopping Tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
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