Topic: advertiser confidence
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Google Ads Launches Centralized Experiment Center
Google Ads has launched a unified **Experiment Center**, combining A/B tests and Lift Studies into a single dashboard for managing performance tests on bidding, targeting, and creatives. The centralized hub simplifies workflows by consolidating setup and results, allowing advertisers to efficient...
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Google Demand Gen: Now with Location Targeting Controls
Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on presence or interest versus presence only, streamlining setup and reducing errors. This update eliminates previous limitations and manual workarounds...
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Google Improves Ad Suspension Accuracy and Appeals Process
Google has implemented significant updates to its enforcement systems to reduce incorrect account suspensions and streamline the appeals process for legitimate advertisers. These improvements have led to an over 80% decrease in erroneous suspensions and a 70% faster appeals process, with 99% of a...
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Microsoft Now Requires Publishers to Use Clarity
Microsoft now requires publishers to use its free Microsoft Clarity analytics tool and enable Consent Mode to receive revenue from paid clicks and impressions. Only ad traffic from pages with Clarity enabled will be billable, directly impacting publisher earnings and aiming to enhance transparenc...
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