Topic: privacy compliance
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Privacy, Not AI: The Marketing Shift You Can't Ignore
The most critical shift in marketing is the rise of privacy regulations and the decline of third-party data, requiring a strategic pivot to consent-based customer relationships for long-term success. Marketers must prioritize collecting first-party data directly from customers and adopt privacy-c...
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BigID Automates Privacy Compliance with Agentic AI
BigID's new agentic AI feature automates and visualizes personal data flows, transforming static privacy records into dynamic, continuously updated maps for real-time insight into data movement and risks. The technology interprets Records of Processing Activities to dynamically map data usage and...
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Server-Side Tracking's Privacy-First Comeback
Marketers are increasingly adopting server-side tracking to improve data accuracy, ensure privacy compliance, and enhance website performance by processing data through their own servers before sending it to analytics platforms. Server-side tracking addresses limitations of traditional browser-ba...
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Twilio's New Data Tools Boost Marketing Speed and Trust
Twilio's new data tools enhance marketer confidence by providing comprehensive visibility and control over customer interactions, enabling faster responses and improved personalization. The platform introduces expanded APIs for automated audience management and profiling, simplifying data handlin...
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Microsoft Now Requires Publishers to Use Clarity
Microsoft now requires publishers to use its free Microsoft Clarity analytics tool and enable Consent Mode to receive revenue from paid clicks and impressions. Only ad traffic from pages with Clarity enabled will be billable, directly impacting publisher earnings and aiming to enhance transparenc...
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How Vevo Uses Data Science to Improve Ad Experiences
Vevo has enhanced its advertising performance by partnering with Domino to develop the AI-powered Vevo Evolve suite, which improves ad targeting, planning, and measurement, leading to higher click-through rates. The platform offers advanced targeting using contextual insights and privacy-complian...
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Beonic & Adelaide Airport Launch AI Innovation Partnership
Beonic is expanding its partnership with Adelaide Airport by deploying AI-powered LiDAR technology to monitor passenger movement, queues, and wait times in real-time, enhancing operational accuracy in critical areas like immigration. The LiDAR-based system provides precise, real-time analytics wi...
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Google launches new testing, measurement & data tools
Google introduced new marketing tools at Google Marketing Live 2025, focusing on testing, measurement, and data management to improve campaign performance in a privacy-centric environment. The updates include simplified incrementality testing, enhanced cross-channel measurement, and a revamped Da...
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Corero SmartWall ONE Stops Encrypted DDoS Attacks Instantly
Corero Network Security has upgraded its SmartWall ONE platform to provide real-time defense against encrypted application-layer DDoS attacks using AI and threat intelligence. The solution operates within existing infrastructure, avoiding performance delays and false alarms while maintaining priv...
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5 Streaming Strategies to Boost Your OTT Quality of Experience
The global OTT video market is projected to reach $347.11 billion by 2025, making Quality of Experience (QoE) crucial for viewer retention and revenue growth. Achieving high QoE requires a seamless technical workflow from ingestion to playback, with modern systems relying on automated quality con...
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GA4: The State of Marketing Analytics After 5 Years
Google Analytics 4 (GA4) has become the standard for digital marketing analytics, replacing Universal Analytics with an event-driven model that emphasizes cross-device tracking and privacy compliance, despite a challenging transition and steep learning curve for users. The platform has faced crit...
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Amplify Your ABM Strategy with CTV Advertising
Integrating Connected TV (CTV) advertising with Account-Based Marketing (ABM) allows B2B marketers to precisely target high-value accounts and engage decision-makers in a high-impact, premium environment. Successful CTV for ABM requires identifying clear use cases across diverse sectors, uploadin...
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Microsoft Edge Adds Copilot Mode for Multi-Tab AI Analysis
Microsoft Edge's new **Copilot Mode** uses AI to assist with tasks like summarizing content across tabs and offering suggestions while prioritizing user privacy. The feature includes **multi-tab context awareness**, a unified input interface, and voice commands, with future updates planned for au...
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