Topic: traffic quality

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  • AI Search: From Volume to Value
    October 3, 2025
    88%

    AI Search: From Volume to Value

    Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that occur later in the customer journey and signal stronger purchase intent. AI-powered search is rapidly growing, with large language models becoming a majo...

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  • ChatGPT vs. Google: Which Wins at Every User Journey Stage?
    August 27, 2025
    82%

    ChatGPT vs. Google: Which Wins at Every User Journey Stage?

    ChatGPT and Google serve complementary roles, with ChatGPT excelling in complex conversational tasks and Google dominating straightforward information retrieval. ChatGPT's adoption is surging with significant growth in user visits and longer, more detailed prompts, leading to higher-quality refer...

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search evolution (18) conversion rates (10) Content Strategy (54) Human-AI Collaboration (51) Data analysis (25) ai marketing (24) industry impact (18) user behavior (15)