Topic: traffic quality
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AI Search: From Volume to Value
Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that occur later in the customer journey and signal stronger purchase intent. AI-powered search is rapidly growing, with large language models becoming a majo...
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PMax vs. Standard Shopping: When to Choose Which
Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its algorithm requires substantial data to optimize effectively and may prioritize low-quality traffic. Standard Shopping campaigns offer superior strategic ...
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ChatGPT vs. Google: Which Wins at Every User Journey Stage?
ChatGPT and Google serve complementary roles, with ChatGPT excelling in complex conversational tasks and Google dominating straightforward information retrieval. ChatGPT's adoption is surging with significant growth in user visits and longer, more detailed prompts, leading to higher-quality refer...
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Google Demand Gen: Now with Location Targeting Controls
Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on presence or interest versus presence only, streamlining setup and reducing errors. This update eliminates previous limitations and manual workarounds...
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Master Google's PMax Channel Performance Report
Google Ads has introduced a new Channel Performance report for Performance Max campaigns, providing long-requested transparency by showing a breakdown of results across different networks like Search and Display. The report offers two key views: an account-level summary and a detailed campaign vi...
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Fix Google AI Bidding When It Fails: Regain Control
Google's AI-powered bidding strategies, like Target ROAS, are designed to maximize Google's revenue by spending your full budget, which may conflict with specific business goals like profitability, cash flow, or inventory constraints. The algorithms lack awareness of critical business factors lik...
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