Topic: Data analysis
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Master Google's PMax Channel Performance Report
Google Ads has introduced a new Channel Performance report for Performance Max campaigns, providing long-requested transparency by showing a breakdown of results across different networks like Search and Display. The report offers two key views: an account-level summary and a detailed campaign vi...
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Unlock Better Market Research with AI
AI transforms market research by rapidly analyzing vast data to uncover insights, with applications ranging from competitor analysis to synthetic focus groups that simulate human feedback. Marketers must adopt a critical approach, using AI as a starting point for deeper investigation while ensuri...
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Unlock Data & Automation with Google & Meta Ads APIs
Standard advertising platform interfaces limit data access, but APIs unlock deeper insights and automation by connecting disparate systems for enhanced analysis and performance. The Meta Marketing API provides SKU-level performance data not available in dashboards, enabling granular analysis and ...
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TechnologyOne Launches AI-Powered Enterprise Software Revolution
TechnologyOne has launched PLUS, an AI-powered enterprise platform that integrates a natural language interface to predict outcomes, analyze data, and simplify processes across all business functions. The platform breaks down information silos by connecting data from various departments, providin...
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Your Customers Hold the Key to Understanding Churn
Data alone is insufficient for understanding customer churn, as it lacks the human context that direct conversations provide. Engaging directly with customers led to significant improvements, including a 14.6% boost in retention and a 53% reduction in delinquent accounts. Effective customer insig...
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Revolutionize Customer Experience with Real-Time Analytics
Businesses must provide real-time analytics to meet rising customer expectations and drive growth through superior, data-driven experiences. Companies with top real-time capabilities achieve significantly higher revenue growth and net margins by prioritizing automation and rapid decision-making. ...
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PC Gamer Writers Averaged 72 Games, 56% New, in 2024
PC Gamer writers played a remarkably high volume of games, averaging 72 titles each in a year, with a focus on new releases constituting 56% of their playtime on average. Contrary to expectations, the team used controllers for 41% of their playtime, reflecting the influence of gamepad-friendly ma...
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Kohler's $600 Smart Toilet Analyzes Your Health Via iPhone
Kohler has launched the Dekoda, a $600 smart toilet sensor that connects to an iPhone and monitors health metrics like gut health and hydration by analyzing waste using optical technology. The device ensures privacy with end-to-end encryption, fingerprint authentication, and an optional Bluetooth...
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Egypt Unveils National AI Auditing Vision at Global Summit
Egypt will introduce a groundbreaking national strategy for integrating artificial intelligence into public auditing at the upcoming INCOSAI congress, positioning itself as a leader in digital governance. The strategy utilizes AI tools like machine learning to enhance auditing efficiency and accu...
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Unlock SEO Power: The Regex Language Behind AI & Data
Regular expressions (regex) are a powerful tool for defining complex text patterns, enabling automation in SEO and data analysis with high precision. In SEO, regex is used in tools like Google Search Console and Analytics to filter queries, manage data, and analyze keyword variations, while also ...
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Unlock Marketing Impact with Focused AI Activation
The dominant theme at INBOUND was AI, with marketers facing chaos from disconnected experiments and a gap between potential and practical implementation. Marketers prioritize practical AI applications for efficiency, focusing on content creation, data analysis, and sales lead management to enhanc...
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Do Faces Boost YouTube Views? The Data Reveals All
The debate over using faces in YouTube thumbnails lacks a universal rule, as data shows they perform similarly on average, with effectiveness depending on niche, channel size, and audience familiarity. YouTube's algorithm prioritizes watch time over click-through rate, meaning a successful thumbn...
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10 Practical AI Lessons for Small Business Success
Small businesses should focus on practical AI implementation that delivers tangible operational improvements rather than following trends, as many struggle to see benefits despite industry-wide productivity gains. Begin with free AI tools like ChatGPT and Copilot to experiment with applications i...
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AI Embryologist: The Future of Fertility Jobs
AI tool CHLOE, developed by Fairtility, is the first FDA-approved system for embryo assessment, using millions of data points to identify embryos with the highest implantation potential and improve pregnancy success rates. Traditional IVF faces challenges like costly and time-consuming genetic te...
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ICE's Social Media Surveillance: A Digital Panopticon
ICE is deploying an advanced AI-powered surveillance platform from Zignal Labs to monitor billions of social media posts daily, using machine learning and computer vision to identify individuals for deportation. Critics warn this technology threatens democracy and free speech by potentially targe...
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Scale PPC with AI: Automation Scripts, Data & Custom Tools
PPC advertising is rapidly evolving with AI-driven automation, enabling greater efficiency and strategic possibilities beyond manual optimizations. Cursor is an AI-powered platform that offers script automation, data integration, and custom tool creation, streamlining tasks like bid adjustments a...
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7 Hard Truths About AI Visibility & GEO Performance
The overall search market is expanding, with AI tools like ChatGPT increasing rather than reducing traditional Google search usage, reinforcing Google's dominant market position. AI visibility cannot be automated by tools alone; it requires human expertise for strategic execution, and external br...
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YouTube Shorts Now Favors Fresh Content Over Evergreen
YouTube Shorts now heavily prioritize new content, with videos older than about 30 days receiving significantly fewer impressions since September, undermining the "evergreen" value of a creator's library. This algorithmic shift incentivizes high-volume uploads over quality, pushing creators towar...
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Covenant Health Data Breach Affects 478,000 Patients
The data breach at Covenant Health was far more extensive than first thought, compromising the personal and medical information of nearly 478,000 individuals. The incident was a ransomware attack claimed by the Qilin group, which stole hundreds of gigabytes of sensitive data and posted it online....
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Most AI Chats Lack Commercial Intent, Study Reveals
A major study of AI chat interactions reveals that most conversations (64.6%) lack commercial intent, with users primarily engaging for creative tasks, problem-solving, and learning instead of shopping. The typical AI chat is very brief, with a median length of just two conversational turns, and ...
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Accelerate B2B Optimization with Proxy Metrics
Lengthy B2B sales cycles create a measurement gap, which marketers bridge by using proxy metrics—early indicators like engagement rates—to gauge campaign momentum and make real-time optimizations before final revenue data is available. These metrics are crucial for algorithmic bidding on platform...
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Gemini Fixes Your Broken Google Sheets Formulas
Google Sheets' Gemini AI now helps users fix broken formulas and understand complex calculations by providing explanations and troubleshooting guidance directly within the interface. When a formula fails, Gemini analyzes the error and suggests corrections, and it can offer multiple formula option...
Read More » AI for Executive Branding: From Reactive to Proactive
Executive branding and online reputation management are crucial for corporate success, as leaders' digital presence affects customer trust, investor confidence, and brand perception. Artificial intelligence enables a proactive approach to reputation management by generating content, optimizing se...
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AI Agents: Match Them to Processes, Not the Other Way Around
AI agents are most effective when integrated into existing workflows to enhance efficiency and innovation, as demonstrated by companies like Block and GSK, rather than forcing employees to adapt to new technology. Successful implementation relies on process alignment and human-centric design, whe...
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ChatGPT vs. Google: Which Wins at Every User Journey Stage?
ChatGPT and Google serve complementary roles, with ChatGPT excelling in complex conversational tasks and Google dominating straightforward information retrieval. ChatGPT's adoption is surging with significant growth in user visits and longer, more detailed prompts, leading to higher-quality refer...
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The AI Scientist: A New Partner in the Lab
A new class of artificial intelligence is quietly emerging in research labs, moving beyond the role of a simple digital assistant. These systems, dubbed 'AI Scientists,' are being developed to automate large swaths of the research process, from spotting unanswered questions in scientific literature to drafting publishable papers.
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AI's Impact on Youth Employment: A Growing Concern
A Stanford University study shows AI is reshaping the workforce, with a 16% employment drop for workers aged 22-25 in AI-exposed sectors like customer support and software development. The research highlights that experience is a key differentiator, as seasoned professionals are often shielded fr...
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Dubai to Measure Government Workforce Productivity in Phases
The Dubai government is launching a phased workforce productivity measurement system to enhance service delivery and operational efficiency by evaluating performance against metrics like workforce size, salaries, and hours worked. Key entities involved include the General Secretariat of the Execu...
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AI Helps US Investigators Spot AI-Generated Child Abuse Images
Federal investigators are using AI to identify AI-generated child sexual abuse material, helping them focus on rescuing real children from harm. A contract with Hive AI provides specialized detection algorithms to handle a dramatic surge in generative AI-related incidents overwhelming traditional...
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Boost Your PPC IQ with AI
AI is becoming central to PPC advertising, requiring marketers to provide precise inputs and strategic oversight for optimal results. Effective use of AI depends on detailed prompting and iterative refinement, as outputs vary and need human verification for accuracy. Privacy protection is crucial...
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Master Targeting with Aligned Personas & ICPs
An effective B2B strategy requires both an Ideal Customer Profile (ICP) for targeting the right companies and detailed buyer personas for crafting resonant messaging to individuals within them. A dynamic ICP improves efficiency and revenue by focusing resources on high-fit companies, while person...
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Focus on Tasks, Not Transactions: The AI Content Shift
AI assistants are primarily used as partners for complex cognitive tasks like writing, planning, and learning, not for simple searches or purchases, which requires a shift in content strategy. Analysis of millions of conversations shows most AI interactions are brief, task-focused, and lack comme...
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Google Search Console Adds Weekly & Monthly Performance Views
Google Search Console now offers weekly and monthly data views, moving beyond the previous 24-hour limit for more detailed long-term performance analysis. The update, showcased at a Google event, provides greater data granularity to help identify trends and fluctuations across days, weeks, or mon...
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2026 Content Strategy: Drive Mentions, Citations & Clicks
Generative AI is shifting digital visibility, making mentions and citations within AI models the new critical levers for trust and revenue, beyond traditional search rankings. User journeys are evolving, with AI covering initial research, leading to growth in high-intent content like pricing page...
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Anthropic's AI Models Now Available to Snowflake Customers in $200M Deal
Anthropic and Snowflake have entered a major multi-year agreement, valued at $200 million, to integrate Anthropic's Claude AI models directly into the Snowflake data platform for secure, enterprise use. The integration will feature Claude Sonnet 4.5 powering Snowflake Intelligence, enabling custo...
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Google AI Overviews Slash Organic, Paid Clicks by Over 60%
Google's AI Overviews have caused dramatic declines in organic and paid click-through rates, with drops of 61% and 68% respectively for informational queries since mid-2024. Users are increasingly relying on instant AI answers and alternative platforms, reducing the need to visit websites directl...
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Insights from Top Leaders on Cybersecurity Awareness Month 2025
The 2025 Cybersecurity Awareness Month in Australia saw unprecedented engagement, highlighting the urgent need for action due to recent high-profile breaches and a rapidly changing threat landscape. Industry experts emphasized that cloud identity vulnerabilities and immediate attack execution req...
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2025 Consumer Tech Unwrapped AI Scrutiny Retro Vibes and the Smart Ring Boom
The 2025 consumer is tech-savvy, critical, and value-driven. A report from Talkwalker uncovers the key trends shaping the future, including intense scrutiny of AI ethics, the rise of social commerce-fueled gadget buys, a surprising retro tech revival, and a massive shift toward refurbished devices.
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AI Media Partnerships Boost Brand Visibility: Research
AI-powered search tools are now preferred by 82% of consumers for providing more useful results, prompting marketers to adapt strategies while maintaining core visibility principles like expertise and brand mentions. A study of 8,090 keywords showed minimal overlap (7.2%) in domains appearing in ...
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3 AI Marketing Trends That Will Dominate 2026
By 2026, AI is shifting from experimental pilots to fully integrated marketing programs, with 60% of teams actively piloting or scaling AI solutions and nearly three-quarters viewing it as critically important for their strategies. Hyper-personalization and generative AI are enabling brands to cr...
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ChatGPT Rivals Organic Search in User Engagement: Data
ChatGPT now rivals organic search in user engagement, with visitors from AI tools showing higher active participation despite Google's larger traffic volume. AI-referred traffic had a 63.42% engagement rate, slightly above organic search's 61.64%, but ChatGPT engagement declined while organic sea...
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Why Your Email Marketing Isn't Working (And How to Fix It)
B2B email marketing often underperforms due to inadequate strategy, insufficient investment, and a lack of integration with other channels like LinkedIn. Success requires a multifaceted approach including automation, segmentation, personalization, and focusing on meaningful metrics like qualified...
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5 Key Capabilities of AI-Native Teams
The core failure of AI in marketing is not the technology but its application within outdated, siloed organizational structures, which prevents transformative results. To succeed, marketing must adopt a hyperadaptive model built on five capabilities: real-time AI sensing, integrated learning loop...
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Black Friday's Broken Seasonality Adjustments
Google's Smart Bidding algorithms autonomously detect and respond to holiday conversion surges, making manual seasonality adjustments during Black Friday and Cyber Monday unnecessary and often counterproductive. Applying seasonality adjustments frequently leads to overbidding and inflated costs, ...
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ChatGPT Searches in Nearly a Third of All Prompts
ChatGPT conducts external searches for nearly one-third of user prompts, averaging over two searches per query with detailed, commercially oriented terms around 5.5 words long. The AI's reliance on web searches means search engine optimization can directly influence its responses, especially for ...
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U.S. Found 100K SIM Cards That Could Have Crippled NYC's Cell Network
The U.S. Secret Service seized a massive telecommunications setup in New York City, comprising over 300 SIM servers and 100,000 SIM cards, which had the capability to severely disrupt or shut down mobile networks across the city. The equipment, discovered in multiple locations including abandoned...
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Inito's AI Antibodies Aim to Revolutionize At-Home Health Testing
Inito secured a $29 million Series B investment to expand its at-home health diagnostics platform, moving beyond fertility to broader hormone monitoring with lab-level precision. The company's core innovation is using AI to design highly sensitive synthetic antibodies, enabling more accurate exis...
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Black Friday 2025: Higher Prices, Same Hype
Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined, making visibility more expensive. Despite higher costs, user engagement remained strong, with click-through rates and total clicks increasing, indic...
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Shooters Dominate as Pokémon Legends: Z-A Underperforms
Shooter games led revenue and player engagement in Western markets in October 2025, with Battlefield 6 topping revenue charts and Call of Duty titles ranking high in active users. New and established live-service shooters like Arc Raiders and Fortnite performed strongly, highlighting the competit...
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Behavioral Segmentation: The Key to True Personalization
Companies often rely on demographic data for targeting, but this overlooks behavioral factors that truly drive customer decisions and build lasting relationships. Behavioral segmentation, which groups audiences by shared motivations and actions, outperforms demographics by revealing why customers...
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