Topic: bid control
-
Google Adds Seasonal Bid Controls for App Campaigns
Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...
Read More » -
PMax vs. Standard Shopping: When to Choose Which
Performance Max's automated, broad-reach approach can be detrimental for businesses with complex sales cycles or low conversion volumes, as its algorithm requires substantial data to optimize effectively and may prioritize low-quality traffic. Standard Shopping campaigns offer superior strategic ...
Read More »