Topic: campaign setup
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Google Demand Gen: Now with Location Targeting Controls
Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on presence or interest versus presence only, streamlining setup and reducing errors. This update eliminates previous limitations and manual workarounds...
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AI's Marketing Revolution: 4 Ways to Prepare Now
AI is transforming marketing by enhancing efficiency, personalization, and foresight, requiring teams to adapt workflows and strategies to leverage its potential for growth and competitive advantage. It enables hyper-personalization at scale by analyzing individual behaviors and real-time data to...
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Google Performance Max Now Supports Direct Video Uploads
Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library to speed up video ad deployment. Uploaded videos are stored in a Google-managed channel but lack YouTube Analytics, remarketing capabilities, and editing features, wit...
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Google Local Services Ads vs. Search Ads: Which Wins for Local Leads?
Google offers two main advertising options for local businesses: Local Services Ads (LSAs) for simplicity and pay-per-lead pricing, and Search campaigns for extensive customization and control. LSAs are easy to set up and manage automatically by Google, emphasizing customer reviews and lead track...
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AI Max for Search: The Ultimate Guide
AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...
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Target Local Customers with Google Maps Location Assets
Google Ads has integrated with Google Maps to simplify adding and managing location assets, enabling advertisers to more efficiently target local customers and drive foot traffic. Advertisers can now link up to ten legitimate, owned locations directly from Google Maps, streamlining the setup proc...
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Meta's New Reels, Threads & AI Tools for Brand Growth
Meta has introduced new advertising tools including expanded Reels placements, enhanced Threads capabilities, and AI-driven targeting to help brands connect during cultural moments. Reels trending ads are now widely available, showing a 20% increase in unaided brand awareness, while Threads has r...
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