Samsung Galaxy AI Integrates Perplexity for Smarter Search
▼ Summary
– Samsung is integrating the Perplexity AI agent into Galaxy AI, allowing Galaxy S26 users to activate it with the voice command “hey, Plex.”
– This is part of Samsung’s strategy to create a “multi-agent ecosystem,” opening its OS to integrate different AI agents for different user tasks.
– The Perplexity integration will have access to core Samsung apps like Notes and Calendar, as well as some unspecified third-party apps.
– Samsung believes offering user choice in AI agents will differentiate its phones from competitors, as people form attachments to specific AIs.
– More details on Galaxy AI and this multi-agent strategy are expected at Samsung’s upcoming Unpacked event on the 25th.
Samsung is taking a significant step forward in smartphone intelligence by integrating the Perplexity AI search tool directly into its Galaxy AI platform. This move signals a clear strategy to offer users a more flexible and powerful digital assistant experience, moving beyond reliance on a single, built-in AI. The upcoming integration means Galaxy S26 users will have a new way to interact with their devices, simply by using the voice command “hey, Plex” to activate Perplexity’s capabilities.
This partnership is a cornerstone of Samsung’s vision for a “multi-agent ecosystem,” where different artificial intelligence systems can be summoned for specific tasks based on their unique strengths. Rather than forcing users to depend solely on Bixby or even Google’s Gemini, Samsung is opening its operating system to accommodate a user’s preferred AI agent. The goal is to provide a more personalized and efficient experience, allowing individuals to choose the best tool for the job, whether it’s for complex research, creative tasks, or simple information retrieval.
The integration goes far beyond a simple voice-activated web search. Perplexity will have deep access to core Samsung applications, including Notes, Clock, Gallery, Reminder, and Calendar. This level of system integration suggests the AI could perform context-aware actions, like summarizing meeting details from your calendar or finding specific photos based on descriptions. While Samsung confirmed access to select third-party apps, the full list of supported applications remains undisclosed for now.
Samsung’s approach reflects a broader industry belief that how we interact with our devices is fundamentally changing. The company recognizes that users often form strong preferences for particular AI interfaces and functionalities. By empowering people to place their chosen AI agent at the center of their mobile experience, Samsung aims to create a key point of differentiation from competitors like Apple and Google, who maintain more closed ecosystems around Siri and Assistant.
With Samsung’s next major Unpacked event scheduled for July 25th, more details about this multi-agent future are imminent. The announcement is expected to provide a deeper look at how Galaxy AI will evolve and how partnerships like the one with Perplexity will shape the practical, everyday use of smartphones, making them more intuitive and responsive to individual user needs.
(Source: The Verge)
