Respawn First

Entity category: ORGANIZATION

AI & Tech

Microsoft Patents Ad-Credit System for Non-Disruptive PC and Xbox Ads

Microsoft has filed a patent for an ad-credit system that displays targeted ads during natural gameplay pauses, such as loading…

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BigTech Companies

Microsoft Adtech May Interrupt Games for Promoted Content

Microsoft has proposed a patent for an ad-supported gaming model where players "pay" with their attention by viewing promoted content…

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