Topic: traffic campaigns

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  • Facebook Ad Costs Surge 21% in 2025, Outpacing Google
    September 8, 2025

    Facebook Ad Costs Surge 21% in 2025, Outpacing Google

    Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...

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AI Tools (1) Marketing Strategies (1) industry benchmarks (1) click-through rate (1) social ads (1) cost per lead (1) lead campaigns (1) cost per click (1)