Topic: industry benchmarks
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Close the 8% Mobile Conversion Gap, New Report Shows
Mobile-optimized pages significantly underperform desktop versions, converting 8% fewer visitors despite generating most web traffic, according to an analysis of 57 million conversions. Simplifying landing page language to a fifth to seventh-grade reading level increases conversion rates by 56% c...
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Facebook Ad Costs Surge 21% in 2025, Outpacing Google
Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...
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Craft PPC Reports Your Clients Will Actually Read
Effective PPC reporting is about strategic communication and clarity, which strengthens client relationships more than just presenting raw data, by avoiding overwhelming formats. A strong report is built on three pillars: simplicity through focusing on relevant KPIs for the decision-maker, insigh...
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The Evolving Business Value of Social Media
Measuring social media ROI is a major challenge, with only 44% of marketing leaders confident in their expertise despite 80% shifting budgets toward social. Social media's value is dynamic and requires flexible, evolving measurement approaches that align with business goals, rather than fixed tar...
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Effective Budgeting Strategies for Success
Strategic budgeting is essential in digital marketing to maximize impact and control costs, covering media expenses, creative development, and contingency funds while avoiding overspending. Aligning budgets with campaign goals and analyzing historical data or industry benchmarks ensures efficient...
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