Topic: click-through rate
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Do Faces Boost YouTube Views? The Data Reveals All
The debate over using faces in YouTube thumbnails lacks a universal rule, as data shows they perform similarly on average, with effectiveness depending on niche, channel size, and audience familiarity. YouTube's algorithm prioritizes watch time over click-through rate, meaning a successful thumbn...
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Pinterest Tests New Ads to Target High-Intent Shoppers
Pinterest has launched **Top of Search ads**, placing sponsored content in the first ten search results and Related Pins section to connect brands with users actively exploring ideas. These ads target shoppers during discovery, leveraging that 96% of searches are unbranded, and have shown a 29% h...
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Facebook Ad Costs Surge 21% in 2025, Outpacing Google
Facebook advertising costs rose by 21% in 2025, averaging $27.66 per lead, yet remain more affordable than Google's average CPL of $70.11. Traffic campaigns saw improved performance with a higher click-through rate and lower cost per click, while lead generation campaigns experienced increased co...
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Danny Sullivan: Why Good SEO is Essentially Good GEO
Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content and excellent user experiences. Sullivan and Google maintain that the fundamentals of SEO have not changed, focusing on understanding user intent and...
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Master Google Ads Promotions: A Step-by-Step Checklist
Promotion assets in Google Ads help businesses showcase deals directly in search results, enhancing visibility and attracting customers during peak shopping seasons and year-round. These assets offer visual distinction and operational flexibility, allowing for time-sensitive promotions without re...
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