Topic: ad scheduling
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Ayisha Yousef: Lessons Learned from Black Friday Fails
A misinterpreted directive to remove ad scheduling restrictions led to the complete shutdown of key campaigns during Black Friday, causing a significant advertising disruption. Ayisha took full accountability for the error, fostering psychological safety within her team and emphasizing transparen...
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Master Google Ads Promotions: A Step-by-Step Checklist
Promotion assets in Google Ads help businesses showcase deals directly in search results, enhancing visibility and attracting customers during peak shopping seasons and year-round. These assets offer visual distinction and operational flexibility, allowing for time-sensitive promotions without re...
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