Topic: location targeting
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Google Demand Gen: Now with Location Targeting Controls
Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on presence or interest versus presence only, streamlining setup and reducing errors. This update eliminates previous limitations and manual workarounds...
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13 Must-Check Google Ads Settings for International PPC Success
Expanding Google Ads internationally requires meticulous account configuration, including precise location targeting to focus on users physically present in the target market, to avoid inefficient spending and ensure sustainable growth. Key technical adjustments are essential, such as aligning ad...
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Sophie Fell: Why Double-Checking Campaign Settings Is Crucial
A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and highlighting the critical need for meticulous pre- and post-launch audits of settings. The error was managed by immediately pausing the campaign, transparently a...
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13 Must-Check Google Ads Settings for International PPC Success
Successfully launching Google Ads in a new country requires a fundamental strategic shift, moving beyond simple translation to meticulously align account settings like location targeting, currency, and ad scheduling with local market realities. Critical technical adjustments include setting preci...
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