Topic: targeting changes

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  • Google Demand Gen Now Uses AI for Lookalike Audiences
    February 18, 2026
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    Google Demand Gen Now Uses AI for Lookalike Audiences

    Google is transforming Lookalike audiences in Demand Gen campaigns from a strict targeting constraint into an AI-powered optimization signal, starting March 2026, to broaden reach and enhance performance. Under the new model, Lookalike tiers will guide Google's AI to explore for potential convert...

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