Topic: quality score

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  • Winning at PPC When Clicks Don't Count
    October 10, 2025
    88%

    Winning at PPC When Clicks Don't Count

    The rise of zero-click searches and AI-powered results is transforming PPC advertising, requiring a shift from chasing clicks to capturing high-intent users ready to purchase. AI Overviews and instant answers on search pages reduce click-through rates and increase advertising costs, but the remai...

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  • Top 8 PPC KPIs You Must Track for Success
    September 18, 2025
    80%

    Top 8 PPC KPIs You Must Track for Success

    Conversion Rate (CVR) is a key metric that measures the percentage of users completing a desired action after seeing your ad, helping you assess the effectiveness of your landing pages and overall campaign. Cost Per Conversion (CPCONV) tracks the average cost to achieve a conversion, allowing you...

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  • Why SEO and Paid Media Are a Power Duo in the AI Search Era
    September 3, 2025
    78%

    Why SEO and Paid Media Are a Power Duo in the AI Search Era

    AI Overviews are compressing search results and reducing click-through rates, requiring closer collaboration between SEO and paid media teams to maintain visibility. The lack of transparency in Google Ads performance tracking for AI Overview placements makes it difficult to optimize bids and asse...

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Related Topics

ai overviews (41) zero-click searches (9) data visibility (8) click-through rates (5) paid search (4) seo integration (4) serp features (3) cost per click (3)